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About Jono Petrohilos
In this episode, I interview Jono Petrohilos. Jono is the co-founder and director of Fitness Education Online, the largest continuing education company in Australia. He also won the current fitness Australia Educator of the Year and sells over $1 million worth of courses a year. He’s absolutely the coolest guy! Jono is also the podcast host and founder of The Course Creator Community.
How a $5 Video Inspired A $1M Business
From small beginnings to booked out personal trainer
Jono mentions that he got his start out as a fitness trainer where he ran a bootcamp helping people regain their energy and improve their on physical health and fitness. But, he says that when he first started out, he wasn’t hitting the benchmarks he needed to rank and become top of his game. So- he set out to figure out how he could become better than ever and become a stand-out trainer by learning from the Franchise chain owner who started out as a drop-out high school student, got fired from Walmart, and ended up starting a chain of 75 fitness centers. He educated himself through taking online courses to help improve his personal training business. Each course improved his rankings in the industry after he implemented on books, podcasts, and so much more! He eventually went from 20 students to over 100 and eventually went on to create a secondary physical location.
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Creating an Offer That Sells
Jono went on to say that after spending months attending classes and absorbing everything he could about the industry, he felt that there was something lacking in the field for other personal trainers. So he set out to create something that modeled his own unique way of doing things to help more people achieve their goals and increase their income as a personal trainer. From there, he went on to simplify his process of educating others by creating an online course.
After downloading an ebook, he went on to Fiverr and started creating the simple outline for his course and hired someone to “pretty up” his Word Document to turn it into a sellable PDF.
This inspired Jono to make his own version of his course using unlisted Youtube videos and embedding them onto a PDF to sell his course which he sold for $500. This goes to show that it’s absolutely possible to sell your course or product without having to rely on flashy salespages or fancy tech!
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The Course Consultant Resources
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