In this week’s episode, I talk with Andrea Jones all about social media, it’s role in marketing a course – and how to have balance from educating people inside your course or program without giving it all away for free.
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Table of Contents
About Andréa Jones
Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
You can find her online at onlinedrea.com or @onlinedrea on Instagram.
How Much Should You Give Away?
During our conversation, Jones shared that the guidance, curriculum, and support makes a huge difference in comparison to the free resources and social media when it comes to her marketing campaigns for her membership and services. Truthfully, guiding students step by step is the real key to the difference between marketing your course and supporting your students.
And I think anyone who is savvy enough could probably get at least 75% of my content for free. And I've been creating content for so long that a lot of it is available out there. The thing with my program is it lays it all out for you in order, and it helps you decide what's important for you. So I do give a lot away, a lot of free content, but ultimately the people who want to go through my program need that level of support that the program offers
Your Course Students Success
When you first start your course journey (especially if you have a membership or group program), you’ll realize how much curriculum you will add over time. This led to Andréa and I finding a path of success for her amazing students within her membership.
But we have so much support from courses on platforms like Instagram and LinkedIn and clubhouse and TikTok and Facebook to tons of done for you. Content. We've got swipe files, templates, Canva templates, video templates, even so things to help you get started. And then we also have live support. So you can come to one of our strategy hours and get support from one of our coaches, myself or someone on the team, as well as life support in the Facebook group, we just completed a, one of our a hundred follower challenges. There's just a lot of fun. Our member saw a lot of growth and we give them a lot of feedback and support in those things as well. So you can find [email protected].
Guest Resources
Free Resources: onlinedrea.com/free
Join Andrea’s Linkedin: https://www.linkedin.com/in/onlinedrea/
Tune into Andrea’s Podcast: https://onlinedrea.com/podcast/
Join the Membership: savvysocialschool.com
The Course Consultant Resources
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