How I Made Over $12K in Digital Products Sales from Google Sheets (And Why You Can Too)

Let’s set the scene: you’re a service provider, juggling 17 client emails, 3 deadlines, and a to-do list longer than your last grocery receipt. The hustle is real, the caffeine is flowing, and somewhere in the back of your mind, you’re wondering, Is this really sustainable?

Spoiler alert: It’s not.

But here’s the thing: while you’re busy doing all the things for your clients, your genius ideas are sitting there, just waiting to be turned into income-generating assets. For me, that genius idea was… drumroll please… Google Sheets.

Yep, you read that right. I made $12K selling Google Sheets, and I’m here to tell you how you can turn your expertise into digital products too—even if spreadsheets aren’t your thing. (Though let’s be honest, they should be.)

Step 1: Find the Problems You Can Solve

Every great digital product starts with a question: What do people need help with? For me, it was helping people organize their chaos. Think content calendars, budget planners, and templates that made their lives easier.

How did I figure that out? By listening to my people. Here’s how you can do it too:

• Go to industry conferences (or just low key stalk the hashtags afterward—same thing).
• Dive into your competitors’ content to see what’s resonating.
• Tune into podcasts, conversations, and even Facebook groups where your audience hangs out.

People are literally out there shouting about their problems. Your job? Pay attention.

Step 2: Create Digital Products Fast

Okay, so you’ve got the problem. Now what? Here’s the trick: don’t reinvent the wheel—just polish the ones you already have.

I looked at my business and thought, What am I already using that others would find valuable? Boom—Google Sheets templates.

For you, it might be:

• Client onboarding templates
• Social media caption guides
• Workflows or checklists

Take something you already use, tweak it, and package it up. And don’t worry about perfection—people want solutions, not fluff. (If you’ve ever used a 23-tab Excel workbook labeled “Version 47 FINAL FOR REAL THIS TIME,” you know what I mean.)

Step 3: Collaborate Like a Boss

Listen, you don’t have to be a one-person marketing department. Collaborations are your best friend. Here’s how I used them to sell my Google Sheets:

• Hosted Facebook Lives and Instagram Stories with industry friends.
• Jumped on podcasts to share tips and pitch my products.
• Created “how-to” videos that made my spreadsheets look irresistible.

The best part? These collaborations didn’t just sell my product; they built up a library of marketing assets I could use again and again.

Step 4: Use Tools That Make Life Easier

Here’s a little secret: I didn’t do this alone. Tools like ThriveCart were game-changers. Not only did it help me sell my products seamlessly, but it also made revenue-sharing a breeze when I worked with partners.

Oh, and if you’re thinking, But is course creation a scam? let me set the record straight: It’s only a scam if you’re promising things you can’t deliver. For me, excellence matters. I’m an Instructional Designer by trade, so you know I’m here to create products that actually work.

Step 5: Why This Works for Service Providers and Creative Rebels

Here’s the thing: you already have the knowledge. You’re already solving problems for your clients every day. Turning that expertise into a digital product isn’t just smart; it’s the ultimate work smarter, not harder move.

You don’t need to be a marketing wizard or have a massive audience. What you need is the willingness to take that first step. If I can make spreadsheets cool (and I swear, I did), imagine what you can do with your zone of genius.

Ready to Start?

I’ve got something that will help: The Digital Product Remix.
It’s a free private podcast where I’ll walk you through the step-by-step process of creating and selling your digital products—without the fluff, and with a whole lot of laughs. Plus, you might even score some free training and resources along the way.

Click here to access the first episode and get started today. Because the world doesn’t just need another service provider; it needs your brilliance, packaged and ready to sell.

If I can make $12K selling spreadsheets, what’s stopping you? Your digital product empire is waiting. Let’s go build it.