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Are your lead magnets collecting digital dust? If you’ve been relying on PDF guides, checklists, or boring opt-ins, you’ve probably noticed something…
Static lead magnets don’t engage your audience. Quizzes do.
A well-designed quiz funnel turns lead generation into something fun, interactive, and effective—all while segmenting your audience and guiding them toward your perfect offer. In this post, I’ll break down how to create a quiz funnel in 3 simple steps, share quiz funnel examples, and introduce you to my favorite quiz funnel builder to make the process easy. Plus, I’ll show you how Adam used a quiz funnel to fill his Financial Coaches Mastermind before he even launched it! Ready to turn your lead generation into an engaging experience? Let’s go!
Why a Quiz Funnel Beats Traditional Lead Magnets
Most lead magnets? Boring. Quizzes? Addictive. And the best part? They convert like crazy. Now, let’s walk through how to create a high-converting quiz funnel step by step. A quiz funnel does more than collect leads—it segments your audience, makes them feel understood, and smoothly guides them toward a solution they’re already interested in.
Quizzes work because they tap into two powerful things:
Curiosity – People love learning about themselves. Personalization – Instead of a generic guide, they get results tailored to their unique situation.
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Step 1: Pick a Quiz Topic That Stops the Scroll
Your quiz title is everything.
A good quiz topic should make people say:
“Ooh, I NEED to know this!”
Here’s what works:
Taps into a challenge or goal (“Why Isn’t Your Course Selling?”) Feels like a fun personality test (“What’s Your Marketing Superpower?”) Gives them a quick win (“How Ready Are You to Scale Your Membership?”)
Winning Quiz Topics:
“Which Membership Model is Best for You?” (For course creators—oh hey, like my free quiz! More on that later 
) “Are You Ready to Launch a Digital Product?” (For coaches & entrepreneurs)
PRO TIP: If your quiz topic isn’t something people would excitedly text their friend about, it’s probably not viral-worthy.
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Step 2: Ask Strategic Questions That Qualify Your Leads
Your quiz isn’t just for fun—it’s a lead generation machine.
Each question should either: Engage your audience (Make it feel like a conversation) Gather insights (So you can segment them later) Guide them to the right offer (Hello, conversions!)
Example from my quiz:
Question: “What’s your go-to style for helping people?”
(A) Coaching & accountability
(B) Creating step-by-step resources
(C) Building a community for support
Why this works: This helps me figure out if they should build a coaching, content, or community membership—and it makes their result feel highly personalized.
PRO TIP: Every question should directly relate to your final offer. You’re guiding them to a solution, not just asking random questions.
Case Study: How Adam Used a Quiz to Launch His Financial Coaches Mastermind
Let’s talk about Adam. Adam is a Financial Couple’s Coach who wanted to launch a mastermind for other financial coaches—but he had no clue how to attract the RIGHT people.
So we built him a quiz funnel.
Here’s how we did it:
Step 1: Identified the different stages of financial coaches—beginner, growing, and scaling. Step 2: Created quiz questions that placed them in the right stage—so they’d feel like the mastermind was built just for them. Step 3: Set up automated follow-up emails that spoke directly to their pain points.
The result? Adam filled his beta mastermind, built trust with his audience, and positioned himself as the go-to mentor for financial coaches.
All from a simple quiz.
THIS is why a quiz funnel works—it’s not just a lead magnet. It’s a conversion machine.
Step 3: Create Quiz Results That Convert
Your quiz results shouldn’t just be fluff.
They need to: Give them an ‘aha!’ moment (“OMG, this is so me!”) Make them feel understood (“Finally, someone gets me!”) Offer a clear next step (without sounding pushy)
Example from my quiz:
“You got: The Mentor! You thrive on coaching and guiding people to success. Your next step? Build a coaching membership where your clients get direct access to your expertise. Grab my free guide on how to do it below!”
Why this works: Instead of just saying “You’re a coach,” I validate their strengths, explain why it matters, and give them a next step they’ll want to take.
Why Interact Quiz is the Best Quiz Funnel Tool
When it comes to building high-converting quiz funnels, Interact Quiz is hands down the best tool for the job. It’s designed specifically for lead generation, making it easy to create engaging, interactive quizzes that attract the right audience and seamlessly integrate with your email marketing system. With its drag-and-drop builder, customizable branding, and powerful quiz funnel automation, you can segment leads effortlessly and guide them toward the perfect offer. Whether you’re a coach, course creator, or membership owner, Interact Quiz helps you turn curiosity into conversions—without the tech headache. Ready to create a quiz that grows your audience on autopilot? Try Interact Quiz today and see the difference!
Conclusion
If you’re serious about create, launch, and sell your digital offers then it’s time to ditch the outdated PDFs and start leveraging quizzes to attract and qualify the right people for your offers. And guess what? I’ve got the perfect resource to help you get started!
This is why I love using Interact to setup and launch my quizzes! It’s super easy to setup and there are tons of templates to pick and choose from no matter why type of quiz or industry.
Join My Free Launch Library!
Inside, you’ll get exclusive access to tools, templates, and strategies to help you create, launch, and sell your digital offers without the overwhelm. Whether you’re launching your first quiz or refining your marketing strategy, this library is packed with everything you need to make your next launch a success!
