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So, you’re thinking about launching a membership. Recurring revenue? Yes please! Serving your community? *nods* Building something that doesn’t eat up your entire life force? Well… we’re working on that part.
But here’s the deal: not all memberships are built the same. And they shouldn’t be.
What works for your biz bestie might totally backfire for you—and not because you’re doing it wrong, but because you’re building it in a way that doesn’t fit you. That’s why I created the Membership Personality Quiz—to help you figure out how to build a membership that works with your strengths instead of draining them. Let’s break down the 3 core Membership Personality Types (and don’t worry—you can totally be a hybrid).
🧭 Type 1: The Mentor
You’re the coach, the guide, the one who gets a weird amount of joy from color-coded spreadsheets and telling people to drink water and finish their module. You thrive in small groups, live calls, and personalized support. Your members come for the accountability and transformation—and they stay because you’re secretly their favorite human.
Your Membership Sweet Spot:
☑️ Live Q&As, hot seats, group coaching
☑️ Voxer or DM office hours
☑️ Structured programs with built-in support
Your Kryptonite:
Trying to automate the soul out of your business. You love being hands-on, so give yourself room to shine without needing to be live 24/7.
Type 2: The Educator
You’re the content queen. Your love language is a well-organized Notion doc. You could turn a napkin doodle into a six-step framework in your sleep. You’re all about resources, systems, templates, and training that help people help themselves—and ideally, you don’t have to be on camera for any of it.
Your Membership Sweet Spot:
☑️ On-demand courses or mini-trainings
☑️ Resource libraries, swipe files, plug-and-play templates
☑️ Batching and automation (your best friends)
Your Kryptonite:
Overgiving without clear direction. Just because you can make 47 PDFs doesn’t mean you should. Focus on the path to transformation, not the buffet of options.
Type 3: The Connector
You live for community. Your DMs are full. Your group chats are… thriving. You’re the kind of person who starts a conversation in a comment section and ends up with a business bestie. You don’t want to be the expert at the front of the room—you want to host the room. You shine when you create space for other people to shine.
Your Membership Sweet Spot:
☑️ Community-driven content
☑️ Member-led discussions and collaborations
☑️ Voxer chats, group events, co-working, or meetups
Your Kryptonite:
Trying to force structure when your magic is in the flow. Don’t build a course if what you really want to build is connection.
Why Your Membership Personality Actually Matters
Here’s the kicker: Most people create their membership based on what they see working for someone else… Instead of building it based on what actually works for them. And that’s why so many memberships fizzle out, stall, or feel like an unpaid full-time job.
When you understand your Membership Personality Type, you can:
✔️ Design your offers around your strengths
✔️ Create content and systems that feel sustainable
✔️ Serve your members in a way that feels good (and gets results!)
🚀 Ready to Find Out YOUR Membership Personality?
If you’re nodding along like, “Okay, tell me what I am already,” I’ve got you:
👉 Take the free Membership Personality Quiz here →
It’s fun, fast, and freakishly accurate.
And once you know your type, you’ll get a custom roadmap to help you build a membership that feels like a perfect fit—for you and your people.
🎥 Want to go deeper?
I also created a YouTube video breaking down each type and how to make your membership wildly sustainable and profitable.
Final Thoughts
You don’t need to burn out trying to build someone else’s version of success.
You just need to build your membership like you.
Your strengths, your style, your voice.
Let’s make that recurring revenue feel as aligned as it is profitable. Now go take the quiz and let me know what type you get!
Want help launching your membership based on your type?
Stay tuned for details on the Online Membership Launchpad – my 90 day program that helps you go from idea to launched membership with zero guesswork and way less caffeine.
