In this week’s episode, I talk with Annie P. Ruggles about how to have organic conversations that lead to sales. Sales can feel natural and in this episode – Annie shares about her sales process.

Listen on Apple Podcasts | Spotify | Anchor |Transcripts

Table of Contents

About Annie P. Ruggles

Annie has harnessed her hook like disdain for hard sales, tacky, self promotion, and overly competitive sleazeballs. And is an inspiration to help people find better ways to grow their small business.

As a founder of the Non-Sleazy Sales Academy, she’s guided hundreds of people towards making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Sales Processes Are Broken

During our conversation, Annie shared how even beautiful marketing, branding, and funnels won’t work if (and that’s a big if) you or your company don’t have a solid and supportive sales process.

Businesses of every stage need sales to sustain their bottom line, their team, and their livelihood. So as Annie continued to deepen their understanding about the sales process, she saw that heart-centered mom and pop shops as well as the one-person business owners didn’t have a better sales process. 

The problem? There was a lot of misconceptions about selling and Annie wanted to fix that process through her non-sleazy sales approach. (Read that as supportive and engaging sales process). 

And I'm going to go over here to talk to people about the misconceptions of selling, because that way we can keep these beautiful businesses alive.

Annie P Ruggles

Your Customer Journey And Sales

The sales process doesn’t begin at the discovery call, salespage, or application. According to Annie, it starts much earlier in the process and as a business owner or founder – we need to be aware of this process so we start off on the right page with our potential customers. 

So if we can look at it, you hear selling is serving all the time. Instead, I want you to think today specifically for this audience, I want you to think selling is coaching and coaching is selling. That's the very first step.

Annie P Ruggles

Clarifying Your Unique Transformation

While it makes perfect sense to talk about the transformation on your salespages and marketing campaigns, the end transformation needs to be clear. The overall outcomes have to be spelling out exactly and seen, taste, felt and delivered through our marketing materials. 

According to Annie, “When you’re thinking about things like email campaigns and especially sales pages, the person at the beginning of the course, your course, and the person at the end of your course should not be the same person. There should have been growth there, right? That’s why they bought the course. That’s why you made the course. So the person can transform whether they’re transforming their social media, they’re transforming their parenting. The person that came in and the person that went out are not the same person.

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Guest Resources

Annie has an amazing podcast called Too Legitimate To Quit where she speaks with other business owners about sales processes. 

You can tune into my special episode about Star Trek and the Course Creation and the Customer Success process right here.

Annie’s Instagram

Annie’s Linkedin

The Course Consultant Resources

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