In this week’s episode, I talk with Annie P. Ruggles about how to have organic conversations that lead to sales. Sales can feel natural and in this episode – Annie shares about her sales process.
Listen on Apple Podcasts | Spotify | Anchor |Transcripts
Table of Contents
About Annie P. Ruggles
Annie has harnessed her hook like disdain for hard sales, tacky, self promotion, and overly competitive sleazeballs. And is an inspiration to help people find better ways to grow their small business.
As a founder of the Non-Sleazy Sales Academy, she’s guided hundreds of people towards making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.
Sales Processes Are Broken
During our conversation, Annie shared how even beautiful marketing, branding, and funnels won’t work if (and that’s a big if) you or your company don’t have a solid and supportive sales process.
Businesses of every stage need sales to sustain their bottom line, their team, and their livelihood. So as Annie continued to deepen their understanding about the sales process, she saw that heart-centered mom and pop shops as well as the one-person business owners didn’t have a better sales process.
The problem? There was a lot of misconceptions about selling and Annie wanted to fix that process through her non-sleazy sales approach. (Read that as supportive and engaging sales process).
Your Customer Journey And Sales
The sales process doesn’t begin at the discovery call, salespage, or application. According to Annie, it starts much earlier in the process and as a business owner or founder – we need to be aware of this process so we start off on the right page with our potential customers.
Clarifying Your Unique Transformation
While it makes perfect sense to talk about the transformation on your salespages and marketing campaigns, the end transformation needs to be clear. The overall outcomes have to be spelling out exactly and seen, taste, felt and delivered through our marketing materials.
According to Annie, “When you’re thinking about things like email campaigns and especially sales pages, the person at the beginning of the course, your course, and the person at the end of your course should not be the same person. There should have been growth there, right? That’s why they bought the course. That’s why you made the course. So the person can transform whether they’re transforming their social media, they’re transforming their parenting. The person that came in and the person that went out are not the same person.“
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Annie has an amazing podcast called Too Legitimate To Quit where she speaks with other business owners about sales processes.
You can tune into my special episode about Star Trek and the Course Creation and the Customer Success process right here.
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