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About Daniella and I Like to Dabble
Daniella is the co-founder of I Like to Dabble and has been featured on the Los Angeles Times, Refinery29, CNBC, MSN, and many others. Daniella is a software engineer, serial side hustler, entrepreneur and cat lover. Daniella and their wife Alexandra and were able to pay off $40,000 of debt with the help of side hustles, they fell in love with dabbling and the idea of financial freedom. Now they help other multipassionates create side hustles to gain back more control in their lives, careers, and financial futures. I absolutely loved this interview with Daniella and I hope you do too!
How to get started with Pinterest
One of the biggest takeaways from this episode is the fact that Daniella shares that Pinterest is largely different from social media platforms like Instagram and Facebook because of “search-intent” meaning that people are actively looking for specific information making it more likely that they will purchase from you, especially if you have a digital product solution like a course.
Verify Your Website Domain
The first step in creating your Pinterest account is to verify your domain after creating your business account. This is not only important for making sure that you are promoting and getting more visibility and traction with your blogs, videos, and website but important for when you use Pinterest for any paid promotions. Pinterest also offers lots of free ways to learn how to verify your domain and make the most use out of your account.
Create Visually Appealing Pins
As a search platform that prioritizes visually appealing content, it might feel intimidating to start creating pins if you feel that you aren’t exactly a graphic designer. Daniella mentions that if you don’t feel you have the time or designer’s eye – you can always hire a virtual assistant or Pinterest Strategist. Canva is one of the easiest ways to get started with designing with simple and free templates to use and customize to your website’s brand.
Organic Vs. Paid Pinterest Promotions
Like Facebook advertisement, Pinterest offers paid promotions to promote pins from your content. Daniella says that when you first start paying Pinterest to promote your content – you might feel obliged to change up your pin designs. According to Flores, organic marketing has worked the best for them when they first started using pins to promote their courses and digital products. Once you gain more confidence with your Pinterest strategy, you can always test your pins to see what works best with your audience.
Take Guesswork out of Pinterest
Today, Daniella receives over 2 million (yup – you read that right) views from Pinterest on her website. If you’re looking to take your Pinterest game to the next level – while also respecting your budget – I highly recommend checking out Daniella’s latest training: “Pinterest for Side Hustler’s Webinar“. Not only will you leave with a confident understanding of how to use paid traffic to your pins, but you’ll also get step by step instruction from someone that has found a system that’s worked to increase your visibility through organic methods.
Find out more about Daniella and I like to Dabble
The Course Consultant Resources
Are you a service based and creative business owner that wants to make an impact in your students life and grow your income with courses, without trying to add more clients to your to-do list? I love to help my clients get more visible, create a clear content marketing message, and fine-tune their sales strategy using webinars while scaling their business with a group program. If you’re looking for some support, why not check out Course Impact Mastermind? Course Impact Mastermind is my three month, six month, or annual program which helps you create a clear marketing message (even if you’re an introvert), hate getting on camera, or just plain don’t like to sell! Have a question? Pop your question inside my chatbox and I’ll get back to you!
Leave us a comment below and let us know your biggest takeaway from this episode!