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In this week’s episode, we highlight student Claudia Orengo who is a mentor for artists and other creative business owners about how to gain passive income selling artistic templates on digital marketplaces.
Table of Contents
How Claudia Started Her Online Business
Claudia Orengo started her online business as a freelance graphic designer and web designer with a specialty in watercolor art. She originally studied graphic design in Barcelona and Denmark and has worked as a freelancer for since 2013. Claudia shares free tips about her watercolor and making digital products on her Youtube channel and blog. Not only are Claudia’s creations beautiful, but she has a passion for helping graphic designers, calligraphers, and other creative online business owners make more money through selling their digital creations and products online.
How Claudia Setup Shop with Digital Marketplaces
As like many freelance artists, Claudia loved creating beautiful art for her clients, but she started to see the benefits of selling her creations online through setting up shop on digital marketplaces like Creative Market, Etsy, Minted, Spoonflower, and so many others. One of the most important things that Claudia shares in her course the Beginner’s Guide to Passive Income is to choose a digital marketplace that is easy to setup and provides the best payouts. She reviews extensively each of these course platforms and which platforms the most inside of the course.
Here are just a few of the marketplaces Claudia has sold digital products and creations:
- CreativeMarket
- Etsy
- Minted
- Spoonflower
- Redcircle
- Shutterstock
- Adobe Stock
- Crella
- Society6
- Redbubble
Converting Your Designs Into Digital Products
An important part of creating digital products is to convert your designs and creative content into a digital template or product. Claudia shares about her step by step strategy involves coming up with inspirations organically as well as doing some market research online. Although her art focuses on packaging watercolor art for other graphic artists and creative designers online, her process of coming up with ideas and packaging them up as digital products can also be used for many digital entrepreneurs such as photographers, calligraphers, graphic designers, and other creative online business owners.
She shares about the three important steps you need to create a digital product from your creations includes:
1. Have a creative template or digital product to sell
2. Sell your digital product on online marketplaces
3. Create a simple automation so you do not need to do more work once you deliver your digital products.
Pricing Your Digital Art and Creations
Online artists and creatives thankfully have many places to submit their artwork to, but each marketplace has their own benefits and challenges. Claudia shares that pricing your digital art and creations on these marketplaces is part of an important selling strategy when trying to stay competitive. When it comes to pricing products, you’ll need to consider your average product pricing based on market research you’ve done on each of the platforms and consider ongoing trends through researching competitors and through social media channels.
Additional Training and Resources
Claudia is currently a student of the Wondrous Webinar program that helps course creators build confidence sharing about their online programs through online webinars. Claudia is hosting a free training called “How to Make More Money as a Creative Online Without Working Harder or Being Famous” a free training which will walk you through how to sell your digital creations without selling to friends or family or having to be famous, the best digital product idea for you, how to get started with passive income without creating a course or becoming a guru, and how to launch a digital collection in under 3 weeks even if you’re new to business. I highly recommend this training for graphic designers, artists, and other creative business owners who creates art online and want to scale their business with digital templates to sell on digital marketplaces!
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A Beginner's Guide to Passive Income by Claudia
If this article was interesting to you, Claudia goes into more depth about her process of how she’s made thousands selling digital creations through online marketplaces inside her course The Beginner’s Guide to Passive Income. Claudia’s course called The Beginners’ Guide to Passive Income is an in-depth course covering everything you need to know to start selling your creations over and over as digital downloads. You’ll learn how to start selling digital products and automate your process to work less and earn more. Claudia will share her personal experience with multiple marketplaces, with real stats and numbers so you can decide which ones to start with. She’ll also share her step by step process to create digital products and how you can adapt it to your own talents and business. And during 3 weeks on January 2021, Claudia will personally help you create your next digital product collection and publish it online so you can start getting sales on autopilot while you sleep.
Conclusion
No matter what type of online business you have, now is the perfect time to start creating passive income for your business with courses and digital products. Have an idea but need someone to walk you through the course creation process? Join me for a Strategic Course Framework call. During this time, we will discuss your ideas, come up with plan, and discuss what you can do to make and sell digital products to convert your ideas into a money making course!