digital product

My Anti-Launch Approach to Selling
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What is a Launch

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Over the last few months I’ve spent working with clients to develop amazing group coaching programs and digital courses. I personally love the work that I do, but I have seen a bit of a repeating pattern that I want to address. In the online digital space, people often have this idea that “launching” a digital product, course, or group coaching program has to be a massively time consuming, emotionally draining, and dramatic process in which you spend months/years prepping for this huge event. For those that are new to the digital course industry, “launching” refers to a process in which you are actively promoting or selling a digital course or program. And while I believe that digital courses are incredibly important part of educating your customers and audience members, I don’t really think that it has to entail one large, massive to-do list or launch.

My Anti-Launch Approach
If you’re new to “The Course Consultant,” welcome! I’m really ecstatic that you are here. I want to tell you about my anti-launch approach when it comes to creating digital products. Now, let’s talk about the current state in which we review and analyze what the gurus are saying. Here are just a few of the more ridiculous things that I’ve heard people say when it comes to marketing or promoting your digital products or courses.
You have to have a massive email list to launch a digital product or course. (It’s certainly helpful, but no-you don’t need a big email list to launch a course.)
You have to spend about 3-6 months gearing up for your course launch. (It might be helpful if you’re selling a big ticket offer, but not incredibly essential if you’re selling a low priced offer.)
You need to use Facebook ads. Um…no.
You need to spend 3-6 months preparing a perfect course. (Please definitely don’t do this.)
Why Fast Launching Is So Much Better

I believe that you don’t need to wait 6 months to make money. You just need a strategy, some willpower, and lots of creative energy around your subject. If you love to teach and instruct, then there’s no need to spend months worrying about your “launch” strategy. You should focus on what your students want and need and what you love. So here’s just a few ways that you can use my anti-launch approach to selling digital courses and programs online quickly.

Sell Something You Already Have
If you’re a service based provider such as a coach, consultant, or freelancer, this is probably one of the easiest methods that you can use to create a digital product. Let’s say that you are a social media manager or copywriter, you can create a template based on a deliverable you have created for a client. For instance, I’ve written out tons of email sequences over the last few months and so I decided that I would create a template in Google Docs based on my email sequences. It was so much easier to sell because I knew this was something that I’ve used in the past or have sold to clients in the past. Here is a list of several examples that you can use today to create a digital product.
Create a template based on a spreadsheet you already use in your business/personal life
Create a template from a Canva Design and remove all of the content from this design that was pertinent to a project or to your business
Take a Facebook Live that is instructional in nature and remove it from your Facebook group and use this as part of a course / masterclass
Right now, I’m personally a big fan of Elizabeth Goddard’s the “Fast Guide to Launching” and her other course the “Quick Start Guide to Profitable Live Trainings” I’ve been using both approaches recently to the way I’ve been doing business lately and I will tell you that I find it so much more enjoyable to “launch” things into the world now.
Create a Low Price Workshop
One main reason people launch a massive course or group coaching program into the world is because the incentive to make money is so much higher than smaller digital products or courses. And while it’s definitely amazing to make $500 to $600 more, you’ll find that most people won’t be interested in your high ticket service or group coaching program until they’ve purchased some sort of smaller product or course from you to test the waters. Why not capitalize on people who are interested in your topic or niche and start with a lower priced workshop? Low-priced workshops can be so much easier to create because they are generally contained within a 60-90 minute time period. I’ve launched two workshops over the last two months using this approach and it’s been so fun to create these trainings! Plus, I didn’t have to wait months to get paid. I made money up-front and now have a digital course to sell! Whoopee!
Systematic Funnels Workshop – Curate your offers and get your digital product up and running to make more sales online. I originally presold this workshop at $47 with an affiliate. Later, I sold this as part of a bundle. And finally, I increased the price to $97 after the live training was delivered.
Sweet Service Success – A quick & actionable training that helps you book high ticket dream clients who don’t blink twice at your five figure rates. I originally delivered this training at $97 and presold this training as part of a bundle offering for $127. I later increased this product to $127 individually.
Skip the Salespage
I’m a big fan of beautiful salespages. For those that are new to “salespages,” these are specific website landing pages that are geared towards showcasing the value of a certain digital product or program. I love them and while they certainly have their place, I really love when people skip the whole salespage and create a quick and dirty landing page using some simple tech setups. Here’s a few ways you can use tech to get paid with your digital product or service.

Set up a simple cart check out page using ThriveCart. Add a few testimonials and include a digital mockup of what you will be offering and add your payment processor!

Create a salespage using Samcart. I really love the easy drag and drop interface for this tool!

Create a form using Paperform for consultations and get paid using their payment feature.

Schedule and sell a workshop using Calendly and get paid through this Pro feature and version.
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Do A Beta Round

Beta rounds are one of my favorite ways to test the waters when it comes to a new course or digital product. I especially love testing a product by offering it at a discounted price or rate. For instance, if you wanted to charge a higher priced consultation fee, you could (in theory) run the consultations for free or at a much higher discounted rate at first, then gain testimonials and build your salespage / cart checkout software like Thrivecart and Samcart and then share this with the world!

Conclusion

Making digital products and courses should feel fun and exciting. Entering into a space of creativity and where your energy flows easily is where I want you to be. I love learning and taking part in the ideas that other people share with the world. If this article sounded interesting, why not reach out and schedule a consultation call? It’s a totally fun way to connect, spread ideas, and build the course or digital product that you’ve been itching to create!
How to Design Creative Templates to Sell on Creative Market

A lot of people don’t actually know what it looks like to create an online business and have passive income generating products. So in this episode, I would love to introduce you to Diane Pascual and her business on Creative Market.
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Diane has experience as a graphic designer, worked for a lot of corporate companies, and then four years ago, started an online business on Creative Market. She has a creative market shop that is now successful. She just creates products every month, and it continues to generate passive income for her. So that’s kind of the gist of it.

Running a business with a family

Diane not only has a lot of online products, but also has a family. I asked her to tell us what it’s like to actually run her business because she has a little one; I think it’s just one. Diane shared, actually, he’s not so little anymore. He just turned 18. He is a really creative kid. Six months ago, when the pandemic hit, he started helping her upload some products on a lot of the different platform that she sells on. So the main platform is Creative Market, and then she also has a shop on Design Bundles and Shopify as well. She trains him to help out because it’s a lot of work. As a parent, she’s also making sure the bills are paid on time, she’s also chef at home, and you know, just like the day to day, all the things that you have to do with your kid. She shared that it’s a lot easier now that he’s so much older. She doesn’t think she could do this with a small kid at home.

Creating a Digitial Product

As a graphic designer, Diane has been in the industry for over a decade. She’s had many jobs, lots of random jobs and biotech tech, and worked at a lot of really cool companies, and also freelanced on her own in the last couple years. For Diane, that produced a lot of burnout as far as like, keeping up with doing all the work for clients. Then at the end of the day, it just made her feel like she spent that energy creating work for them. She decided to create work for herself, as an artist and creative person. She believes you want to not only create things to make money, but also create things because it brings you joy.
When she first got started on Creative market, she had a good friend, who had immediate success on it back in 2015. That was when she first heard about creative market. Her friend was testing out all these like, spiritual products, vector sets, that kind of thing. She told her to find something that she really enjoyed and is really passionate about. At that time, Diane had a shop on Society Six, creating patterns to print on yoga pants, or pillowcases, throw pillows, that kind of thing, for herself. Then, she started building a kind of a tie dye pattern shop and was like, “oh, this is kind of fun”.

Market Needs

But she realized it was just taking too long to make patterns. She asked herself, how could she make the pattern-making process even quicker. She started creating her own Photoshop brushes, tie-dye Photoshop brushes, and that’s when she really saw a need in the market. It was like this really specific niche that nobody else was like tapping into. She decided to create Photoshop brushes that were tie dye shapes so that people can use to create patterns of their own, use it for print and digital products. It took her two months to make her first tie-dye Photoshop brush set. She was just testing the market out to see how people would respond. And mind you, she had applied for a creative market shop and got denied, like three times. She would always ask her friend for feedback about what she did wrong. Her friend gave her specific and helpful comments about like, “maybe you should do this first and how about you try that”. Then pretty soon, the last time she applied, maybe the third time she got approved. That’s when she hit the ground running. In the first two months, she was making, $100 here, $150 there. That was enough validation for her to actually think of something that people could use that they find helpful. It took her a while, probably like another eight months to really start seeing more than just $300 coming into her bank account.
I wanted her to go back to the part where she talked about how you saw that there was a need in the market and stepped into that, that is so amazing and magical. I want to applaud Diane for that one and then to share with people who are listening to the podcast, or watching the replay of this video, when you’re creating a digital product, that is truly what it’s all about, you see a need in the market, you’ve stepped into that and you analyze your zone of genius, and you package it for the world to see and share. And over time, eventually more people get to see it, you consistently share about it and you grow your knowledge, you grow your skills, and then you grow your income. And so, you know, a lot of people feel like there’s just only one way to make money. But it sounds like Diane has really diversified a lot of her business, you know, you had your site up, first on Society Six, then she was like, hey, this Creative Market sounds cool. Let’s try this out. And so I love that she kind of shared about that. So I asked Diane to tell us a little bit more about creative market for people who aren’t familiar with creative market and to tell us a little bit more about how she finally set her shop up on creative.

Market Research

Diane She did a lot of research on tie dye stuff and didn’t want to make something just to make money. She wanted to make something that people could use like something useful, right. Why put your energy into something if you don’t think it’s going to be something that other people can use?
So just to backtrack a little bit, Diane has a background in concept art, illustration. So that 2d animation background, she painted a lot of backgrounds in Photoshop, in the last couple years and did a lot of digital painting, for illustrations with past clients. And so when she was looking and researching in the marketplace, like okay, tie dye, she saw that people were making it. People were making videos on how to create tie dye in Photoshop, but it was like really generic looking and tie dye is so specific. You can tell if it’s a natural dyed shirt versus something that was digitally made. She wanted to merge those two elements together. She started painting the tie dye shapes that she would sell as Photoshop brushes. So that’s kind of like how she got into it.

Trial and Error

Then setting up her shop on Creative market was kind of a trial and error of like, learn as you go kind of process. When she first released her Photoshop brushes as her very first product, they put her on their blog as ‘new products this week’ or something like that. She thought it was really cool and guessed that nobody else was making them. Then from there, she started making little background sets and things like that. Then she also started testing different kinds of things like vector sets, quotes, and seeing what would make money. She learned early on some of the older products that she would publish, wouldn’t get a lot of traction because they weren’t really products that people can reuse over and over. So she thinks that some of the things that work really well on Creative Market are templates, things that people can use for the business, and tools like fonts are really good products to sell as well.

Zone of Genius

One thing that other people might not realize is that, Diane stepped into this zone of genius where she felt confident and capable and it wasn’t like she was trying to validate it by somebody tapping her on the shoulder saying, you know, you should do this. She saw that it was there and kept working, adding, kept tweaking it. And that’s what I really feel like, is so special and I also really love the fact that she kind of saw her experience as a way to kind of make that pivot. So there’s a lot of things that are just so exciting about what Diane’s doing because honestly, I remember for those people who are just watching or listening, I actually watched her video on YouTube, sent her an email and said, Diane, I need to chat with you. Can you please hop on a call? I never really expected that she would ever respond. She was always sweet and said, yes, let’s hop on a call. I was like, Oh my gosh, this woman is amazing. I was super excited and stoked about that.

Scaling Your Business

I asked Diane to tell us more about the process of scaling her business; she now has multiple shops on different platforms. I also wanted her to tell us more about her expansion of products and the evolution of her business over time, because she’s been doing this for a while now.
Diane started in 2016. Four years ago, she started with making Photoshop brushes and then she expanded onto creating vector sets. Then she did background sets and things like that. Now expanding she would say maybe like a year ago was when she started to see a need for procreate. So she started making procreate brushes. It took her a while to figure out how to convert Photoshop brushes into procreate. she did a bunch of research and looked at how people were doing things and she even bought products that were procreate-like brushes, just to see how, they set theirs up and see if there’s something that she can learn from that and put it into her own product. And so sometimes she’ll do that to do some product research as well. procreate app is really cool Because it’s so mobile, everyone’s on their iPad, so it’s kind of like that mobile experience, like designing as you go or wherever you feel inspired, going. She saw all of these artists and shop owners making a killing on procreate brushes. Plus, a bunch of people emailed her that bought her Photoshop brushes and asked her for a way to convert them to procreate. She didn’t rule out the possibility, she would always email them and say she didn’t know how to do that yet and needed to do some research. Seeing a need like that and learning from customers that purchased her stuff on Creative market and having people email her for their next brush set, she thought that was cool and loved the feedback. She loves when people email her because there’s certainly things that she hasn’t thought of, that she would love to explore. People getting her attention like that helps her to kind of evolve and expand as well.

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So procreate brushes is something she started making. Then themed tie dye stuff and Halloween tie dye stuff are taking off in her shop right now. Seamless patterns, something she already knew how to do she saw people make this and asked herself, “why am I not doing this?” and so she started doing that. They’re repeatable patterns that anybody can use on digital, print, or fabric. So that’s where she sees herself expanding. She made one font last year and found it was hard. It was a learning process. She feels like anything she can do, she’ll start doing research and learn a little bit more about it and take her time and ask, “How can I market this thing? Can people use it? Is this going to be useful?” Those are some of the things she always thinks about when making new products like.

Feedback

I really love the fact that she pointed out a really great process. Feedback. Somebody asked if she could do something and she was honest and said, she didn’t, but she didn’t leave it there. Diane said I don’t know how to do that yet. so when people are first starting the process of creating digital products, it’s constantly this learning process where you’re figuring out what people need, what people want, and what people are willing to fork over money for. When I actually started doing my digital products and courses, I noticed that people would actually send me an email or I would see a question come up in my Facebook group, and there would be a lot of questions that would say, I could use more examples on XYZ, or I really don’t know how to do this part. And I would go to myself and think, oh, I don’t know how to do that, either. So I didn’t let that stop me. I love that we are just constantly learning and it’s about that process of feedback, understanding how to accomplish something, and then delivering on that promise, that feedback, and creating new and helpful tips and tools.
I asked Diane to walk us behind the scenes of her day of creating a product, putting it all together, then getting it on the shop. Also what’s the process of when you get paid, what happens when the magical sale occurs and the whole process?

Diane's Creative Market Process

Diane shared that creating one product from start to finish is probably anywhere from 10 to 15 hours, no matter how spread out those hours are. She could probably do four hours in one sitting and then take a break. She thinks it’s important to take a break to not burn yourself out. She starts off doing research by going on creative market and seeing if that products already out there. If it is she asks herself, what kind of unique flair or unique way can she design that product that people can use? Then from there, she would say the bulk of time is creating in Photoshop. She gives herself time to create because that’s the important part because you’ll start on something and then test it out by approaching it in different ways, whether it’s composition, design, or color.

Research and Mockups

How many different ways can I do this? Is it going to look good? What can they use it on? – Are questions that she likes to ask. For the products, specifically patterns, she thinks about what are they going to put this on, like for apparel, t shirts, swimsuits, that kind of thing. She’ll do that for a couple of hours and create all of the different variations she can with that product, whether it’s a different color style, or two different color ways, like a pink and a purple. Then she’ll do some more research on Google just looking at mockup files, because on Creative market, your shop images, sell your product. You have to make sure that the shop images look good, and they’re kind of illustrating what they can use it on. So if your product is good for specific things, mock it up and show them like, here’s what you can do with it. That’s really helpful for people wanting to figure out if they can use your product. Then from there, she gets the shop images together, that takes anywhere from one hour to three hours depending on how specific she wants to get. Then once she’s got it up, she publishes it. She publishes it at night, super early in the morning, or midday. The last product that she really saw success on was a product she created a month ago and it was one of her newest Photoshop brush sets. She saw that once she uploaded that product, she had made a sale within two hours which was validation that she’s actually going the right path and that people are looking for this. It also helps to like watch the trends and see how that product is so specific to that trend and how they can use it to make specific things.
Mockups are a really important part of having a digital product, no matter if it’s a course, or if it’s a template. And so one thing that I talk a lot about in, in my new training, which I’m super excited about, I talk a little bit more about the sales process and what that actually looks like for people to come across your product, be completely product unaware, and then converting into a sale. There’s so much that goes into it, like visualization and product research. A lot of people when they’re actually making their first product, they’re not thinking like a shop owner. They’re thinking like an online influencer. But you can’t just put something up and not do any work. It is a lot of work setting it up. After the fact it is more passive and of course if you’re doing promotions, you might change things up, you might do more things. But starting first with the product research, doing all the groundwork, working smarter, not harder, because our working is just looking and tweaking and making it better. And then kind of building up to the part where you’re actually generating sales.

Her Most Successful Product on Creative Market

I asked Diane to tell us more about her most successful product and what she’s most proud of. She said it’s a Photoshop brush set. She’s made a lot of different Photoshop brushes over the years. It was the second Photoshop set that she ever made. The reason why it continues to sell to this day is that it’s got a variety of shapes. So it’s really the true tie dye like spirals, all of the little sunburst. She tries to vary the shapes so that they would blend together and test it out before putting it up on her shop. She also provides a template for actually creating an actual tie dye pattern, so they can look at it step by step. She provides a Photoshop template, so they can see how to organize their layers because people also want to learn. For new people who maybe they’re a small business owner and they have a manufacturing company, and they need to create a tie dye design, but can’t afford to pay a designer, you want to outline the steps for them. And she’s now started creating guidebooks, like PDF guidebooks included with the product just so that she outline how to install this Photoshop brush in your Photoshop version, and outline the process of creating the pattern, how to use the product. She hasn’t updated that product in like a year, but it just continues to sell and people have pinned it on Pinterest several times. It’s kind of interesting, once someone sees it, they just repin it, and then it gets traffic from Pinterest all the time.
I love that she thinks through the steps of the customer. She does all the backend work to get it up. Even before she publishes, she’s doing the process steps in her head of what questions are they going to ask me when they get this product? So she builds in an onboarding sequence to help them get acclimated to their whole step by step journey. For those people who have never made a course or you’ve already made a course its super important to have an onboarding sequence for digital courses specifically, for templates, you already have the instructions.

Conclusion

So you guys heard it first here. Diane’s shared all of her success about creating passive income products and she’s made money while working from home. She actually got laid off because of the pandemic but was still working on this on the side. When she focused on her shop she said she needs to create these products because she’s seeing a trend. And for me, earlier this year, tie dye was trending because people were staying home and crafting. So that was one of those things she couldn’t believe it. Before this year, she was barely even making a grand. But now she’s built up her shop to the point where she’s making enough to pay rent and all my bills. It’s kind of a dream come true.
I think that just having the ability to just pursue your dreams and making that pivot you just have to make it work. There’s just no question. Diane would say don’t even wait on your dreams. Do it now. Do it now you guys.

Guest Resources

Diane’s Website: http://www.gypsygoddess.com/
Diane’s Creative Market Shop: https://creativemarket.com/thegypsygoddess
Diane’s Shopify Store: https://the-gypsy-goddess-tie-dye.myshopify.com/
Diane’s YouTube Channel: https://www.youtube.com/dianepascual_thegypsygoddess

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How to Make and Sell Digital Printables with Chelsea Brennan

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As a course creator, you’re not just limited to one stream of income. Instead, you can make your course work for you double- and triple-fold! Digital printables are another easy way to make money off of the expertise you already have. Here’s how to make and sell digital printables to make even more profits!
Start With a Large Digital Product
It may be tempting to get started with a smaller digital product that you can offer as a freebie, but many course creators have found that creating one of their “big” digital printables right off the bat is the best way to go. Chelsea Brennan from the Smart Money Mamas Podcast had a fantastic first launch and has made over $90k from a small priced product. This way, you’ll already have your end game that your consumers will go up the funnel for. From there, you can build out freebies and smaller (less expensive) digital printables for your clients to purchase. Make sure that your big printable is something that is not only relevant to your course but also that’s relevant to trends in your industry.
Plan a Launch
Go big or go home with your launches. Whether you’re offering a six-figure style product or one of your smaller printables, it’s important to plan your launch the right way. Get ready to blast the printables, reach every person in your audience that you can, and use all the marketing tactics so that your digital printable gets in front of more people. The launch is one of the most important things that you can do. A launch that goes off without a hitch can turn your printables into instant success. One that is poorly planned can set the stage for failure.
Create a Value Ladder
While $39 is a popular price point for digital printables, it’s not a hard and fast rule. Set your price shelf for what works in your industry. This means making sure you know your audience and know what they’re willing to spend. It’s also important to make sure that you know the value of your products. You’re not going to price a 63-page comprehensive binder PDF in the same range that you’d price a 2-page checklist for your audience to print off. Knowing your audience’s ability to spend can make all the difference in finding the right price point. If you’re struggling to come up with a good price for your products, start on the safe side. Lower the price slightly lower than what you think the value is. You may end up selling more than you would at a higher price which will make more money overall. Another option is to A/B test different price points. Put very similar digital printables out at different price points and learn which ones perform best!
Consider Affiliates
Affiliates are one of the easiest ways that you can get products in front of more people. Broadening your audience is crucial when learning how to make and sell digital printables. Create small rewards for affiliates and offer bonuses for people they bring in to your digital products. Consider other content creators, bloggers, social media influencers, and anyone else who has access to a lot of people within your space! Remember that this is a huge part of your business and a big part of digital printables. Keep up what you’re doing and try to continue reaching out to as many people as possible while selling your digital printables. Don’t stop with just a few affiliates or other creators in your industry. Also, use your audience and the people you’ve built relationships with to get answers to what they want. Don’t be afraid to ask what people want in digital printables!
Plan, But Also Take Action
You must make sure that your digital printables are high-quality and provide information that your audience will find valuable. If you want to outperform other course creators in your space (and in others), you need to make sure that your products are better than theirs. It can sometimes take weeks or months to create and perfect your digital printables which is absolutely fine, but don’t let that stop you. One of the best ways to take action is to join The Inspired Courses Group. You can get in touch with other course creators, ask questions, and get access to free trainings. Once you start creating and perfecting, you can get into a loop. One of the popular themes on The Course Consultant is that you must take action. Once your project gets to a certain point, it’s time to take action and release those digital printables!
Use Free Software
When you’re getting started with your digital printables, you might be wondering about the software and other specifics about how to make and sell digital printables. It’s really quite easy. Printables can be made using free software. In fact, some of the biggest names in the industry still use things like PowerPoint and simple PDF creators to make their printables. These course creation or digital printable software tools are likely things that you already have available to you. It’s a matter of creating the content for the printable, making sure it’s high-quality, and designing your printables in a way that reflects that same quality. Get out there, create those printables, and start driving more income streams right to your pocket!
5 Simple Steps to a Successful Digital Product Launch

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Launching a digital product is all about getting your product into the hands (or screens) of the people who need it most. In addition to having a solid product that people need, it’s important to use specific selling points and marketing strategies to ensure success with your digital product launch. By combining the following best practices, you can have a successful digital product launch each and every time.

Research Your Competitors

To truly get a sense of how your products are going to perform, you must first determine what your competitors are doing. Take time to learn about the products they have, how they are marketing them, and any issues they may have run into before or after launching. Instead of relying on your own trials and errors, use your competitors’ past experiences to make yours that much better.

Research is the hallmark of any marketing campaign and will make it easier for you to launch your product. Learn about what the competitors are doing and envision the ways you can do it better. While you won’t want to copy their product launch exactly (because your ideal customer is looking for your unique brand!) using existing or past launches as a benchmark can keep you heading in the right direction.

Don’t be afraid to dig in and get stealthy with your research. The more information you can find out, the better!

Tip: Consider attending a business expo or conference related to your industry. You’ll be able to talk to other industry experts about their products and get a feel for how they market to their customers.

Identify Your Course Avatar

If you are going to sell a successful product you must know your ideal customer. This might seem a bit like a no brainer, but it’s amazing how many people skip this critical step.

To create your ideal customer avatar, you have to ask questions. Consider things like their age, what they need help with, how they’ll use your product, and even how they will treat you as the person selling this product. What’s their pain point, goals for the future, dreams for family and friends? Are they college educated or high school dropouts?

By creating this very real person, you’re setting yourself up to serve the exact audience that you need to get your products in front of. This will allow you to target the exact person your product is designed to serve. It might also help you tweak your existing product to further meet the needs of that person.

Tip: Think of creating a customer avatar in the same way as defining one of your best friends. Write out his or her likes and dislikes and all the things that make them the special person they are. You might even consider naming them and clipping a picture from a magazine to make it seem a little more “real”.

Create a Digital Product Launch Plan

If you really want your product launch to be successful, you must make sure you have a plan in place. The easiest way to get to the endgame is to work backwards.

Start with your final step: the successful digital product launch. What was the very last step you took just before that one? And the one before that? By working backward, you can create an actionable plan that will take you from step to step to get to your goal.

Each of the steps should be meaningful to your product launch and should serve a purpose toward that achieving the desired outcome. Eliminate anything that could be considered busy work and put your focus on the things that really matter.

Tip: Every digital product launch plan will look different. Your product is unique which means your process will be as well. Even if you are looking at someone else’s existing plan, you’ll want to heavily tweak it to suit your own launch.

Build Engaged Fans

If people aren’t excited about your product before it launches, they certainly aren’t going to have a lot of excitement when it actually makes its debut. Prior to launch it’s necessary to focus on creating a “buzz” and getting people talking about your product. You want to make sure that you are engaging with you potential customers and that everyone is excited about the plans you have for the product. When you take the time to build up your fan base ahead of time, they will be ready and waiting to purchase your new product, whenever it launches.

Tip: While engaging with your fans during a launch is important to the success of your product sales, it’s important to remain engaged even when you aren’t planning a launch. By adding value and input at all times, you’ll build a base of true and engaged fans that will know who you are and desire even more from your brand.

Gather Beta Testers

If you are launching for the first time, it’s important to test the product. The best way to do so is to make sure that people are using it. Successful brands launch their product initially to beta testers, often for a discounted price to receive feedback.

Remember when you build up that base of engaged fans? Put it to good use now. Allow a certain number of people access to your digital product at a discounted rate in exchange for their honest reviews. If necessary, you’ll be able to increase the effectiveness of your product by listening to the feedback and making changes before you launch to the rest of the world.

Your Successful Digital Product Launch

If you are planning to launch a digital product in 2020, we’d love to help. From workbooks and handouts to 1:1 support, we’ll help you plan a successful launch of that product you’ve created! Contact us today for more information.

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