So one thing I really want to just point out for people, is to consider how easy it is to sell your courses and your digital products and your services, when you start to think of yourself as a bona fide professional, as a bona fide expert.  New entrepreneurs especially feel like they don’t want to sell to people because that feels crummy or not authentic when you want to serve. what I think we often fall into the trap of is finding out that we have to get stuck on getting out new email blog posts, or getting out new blog posts, or getting out the new video, or getting out the new podcast. When in reality, when we are doing those activities, the point of those activities is to drive people to share with them to work with you in a closer fashion. So whether that’s an course, a one on one service, an intensive, any type of thing that you’re selling, It’s going to help them see the value add that you will be able to provide to them.

I think when entrepreneurs say I’ve got to have 10,000 email list subscribers, run Facebook ads, Or I’ve got to have a following amount XYZ They’re disqualifying themselves from all the sales that they could be making if they actually put themselves out there.  It is a lot of work, yes, but there’s a way to do it without being sleazy, without being one of those marketers, there’s totally a way to do it.

Show Up As Yourself

I really liked that Liz provide ways to be funny and show up like yourself. When you’re thinking about who it is that you want to work with, you have to show up in a way that’s true to yourself. That’s true to your personality, that’s true to your core values. And when you do that, and you show up in email, the people that actually vibe with you, are the people that will buy from you. And that makes it so much easier to work with people. What I’ve noticed before is I would try to sound like this person or sound like that person or add in more gifts, and there’s nothing wrong with gifts. It’s just, is that true to who I am? Does that speak to me? Does that speak to what I’m about? And honestly, sometimes it hasn’t been. And so what I’ve noticed, too, is just am I attracting the buyers that I love to me. In the reality I’ve seen, I haven’t really been showing up like myself. So I really just love that about Liz, is that she does attract those people to her. She’s so fun and so friendly and so by the time someone buys, they’ll say, I feel like I already know her and feel like best friends.