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The chances are that you already know that social media is incredibly important for online business owners, especially course creators. But, you might not know why it’s important. The why is simple: you need an audience. Here’s how you can use that and use social media to actually grow your online business.
1. Increase Emphasis on Video
A huge trend in social media for growing business is an emphasis on video. You’ve likely heard about the streaming video wars with all the biggest names in the business, but that also translates to your online business. Video is trending and you should incorporate it into your marketing strategy. Some of the ways you can do this include:
- Creating a YouTube channel
- Incorporate stories on social media platforms
- Create videos on Facebook or Instagram
- Go live on Facebook or Instagram
As a blogger, or even a consultant or service provider, you may not feel comfortable going on video. You can overcome this, though! Have confidence and practice often with yourself so that you get comfortable talking to a camera. Or, consider hiring a videographer (even just for a short term) to help make sure your videos are helping increase your confidence.
No matter what type of creator you are, getting out there and publishing video content is essential!
2. Focus on Authentic Stories
People don’t always want a suit and a tie. They want a personal connection. If you open up to them, get vulnerable, and share authentic stories with them, they’ll be able to make a stronger connection with you.
Don’t be afraid to get authentic and vulnerable. This is one of the first things you’ll learn when you decide to create content to market your business. Your audience wants to see you as a person. They’ll connect with you if you’re struggling with a family problem, want to change direction in your business, or need people to bounce ideas off of. This vulnerability is exactly what you need to connect with your clients. In fact, you may find that relationships will blossom when you open up to clients.
Wonder why people like Rachel Hollis have been so. incredibly. successful with courses, conventions, and more? Flip to one of her Insta stories where she recounts a facial paralysis experience or goes live with a fever the night before one of the biggest business opportunities of her life! That’s the vulnerability your audience craves.
3. Overall Organic Reach is Down
Organic reach is down and paid reach is much more successful because it allows you to target the exact people you’re looking for which exponentially increases your relevancy. Many content and course creators may be reluctant to jump into paid advertisements because they’re not sure if the RoAS (return on ad spend) will be worth it, but many more who have taken the plunge realize that it is a good choice. A sales funnel is a great way to combat this and ensure you’re targeting all the right people and help you get the return you need.
4. Test What Works and Test Again
Test what works, and then test it again. The only way to know if something truly works or if it was just a coincidence is to make sure that you’re constantly testing it, learning what you can do better, and re-testing it. Each week I share about strategies to grow your influence and income using courses and digital products in my Inspired Course Training Group.
If something doesn’t perform, don’t just give up. Consider something like ConvertKit that will show you what has performed and why it has performed and then tweak it so that you can re-test it.
You will never inherently know what people will respond to. Try something out, learn about why it did (or didn’t) perform and then make changes to test it out again. Once you’ve found what works great, hone in on that and really apply that to your marketing strategy!
5. Repurpose Content
Repurpose content to save yourself valuable time and money. Solopreneurs can repurpose content in many ways including simply changing up the content or the way that it’s presented. Create different graphics with the same quotes, use images you’ve seen perform before but in a new way, try out memes or gifs on your social media.
Another great idea is repurposing actual content without self-plagiarizing. Pull content from blog posts and use it in email marketing. Pull content from podcasts and use it in your social media ads. Learn what’s already performing in a different medium, tweak it to suit a new one, and repurpose it there.
Make sure you add some value to each of the platforms so that your audience can soak in all the goodness no matter where they’re getting the content!
If you want to learn more about how to get started with your online course and use social media to your advantage, find the free creators starter outline PDF!
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Welcome to the Course Consultant Show, a show dedicated to help you launch your online course with a get ready to hear from successful course creators who ditch the nine to five, gain passive income on their couch, and took charge of their dreams.
How to Make an Ebook and Sell It
After realizing that she was made for more and ditching the 9 to 5 mentality, Michelle Jackson had to come up with ways to feed her taste for all the finer things in life. One of the ways she does it is through selling ebooks. Here’s how!
The Do It Ugly Approach
The number one thing that your ebook needs is for you to get started. We say it all the time: just get started. Start doing things, start putting in work, and start creating something…anything. And, that’s the same approach that you need to take with your ebook. You’ll have time to create better versions and time to make it “pretty,” but the most important thing when you’re starting is to get the product out there. It doesn’t matter if your first version is “ugly” or if it’s not cleaned up or if it doesn’t have the best graphically designed cover. Just make sure it includes everything you want your readers to know.
Get Your Audience in Place
You have to know your audience. Not only do you need to know who they are but you also have to make sure that you know what they need. Ask questions about who they are in their personal lives? What are they doing in the business world? How do they respond to different mediums of education? And what do they need from a mentor?
Once you’ve figured out who your audience is, you will need to figure out how to reach that audience. Then, once you’ve reached them, learn how to make them need your ebook. Make sure that it is so valuable to them that they cannot live without it. This is one of the key aspects we discuss in The Course Designer’s Toolkit! Make sure you signup to get notified once doors are open!
Know Who to Avoid
When you’re figuring out who your audience is, you also need to figure out who your audience isn’t. Not everyone is your audience and niching down to exclude those who you don’t want to sell to will make it easier for you to sell to those who will see value in your product. A great example of this is not selling to beginners. Some people choose to exclude beginners (in any niche) from their audience because it requires teaching them the basics which can be extremely time-consuming.
This isn’t to say that you should exclude everyone, but make sure that the people you are selling to are actually getting value from the products that you’re offering. If not, you may end up with terrible reviews, wasted time, and disastrous results.
Don’t “Pick Brains”
Wait, what? Yeah, obviously in the literal sense, but also don’t waste your time going to coffee, brainstorming, and spending time coming up with ideas from someone else. This is not only an exorbitant waste of your time but it’s also a waste of money (time is money, after all). You will not get any value from this and your ebook will not magically be written in the time that you spent chatting it up with the gal you went to school with who is now an SEO tech. Of course, if you were planning that meet as a social event, it’s a different story. But, to meet with someone to specifically brainstorm is a waste of time. Everything that you could get from that person can be had in a few Google searches or, at a maximum, in a few emails back and forth.
Also, don’t let other people waste your time picking your brain. Unless they’re paying you what you’re worth for that time, these meetings are absolutely pointless.
Create Value With Tiers
Offer value in tiers. You need to make sure that you have ebooks that are valuable to different levels of people and make sure that you are offering them a product that fits in with that. Your cheapest ebook should not have all the information. And your most expensive one shouldn’t leave anything out. It can be hard to do, though, when you’re first getting started, but as you refine all your different ebook versions, you can then use the past ones to create your different tiers. Side note: this is also an excellent way to handle course creation!
Just Start … Now
Get off your chair, start coming up with the wireframe for your ebook, and make things happen. While it is one of the biggest recurring themes on our site and in this business, it’s also the most important one. You have to take action if you want anything to happen! Make sure you understand how to sell your digital products and courses by having the right tools. Signup for the free “Salespage Secrets” to learn more about how to sell your products online.
It doesn’t have to be perfect, it just has to be done.
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Welcome to the Course Consultant Show, a show dedicated to help you launch your online course with a get ready to hear from successful course creators who ditch the nine to five, gain passive income on their couch, and took charge of their dreams. Here’s your host Melody Johnson, professional online course designer, and lover of all things chocolate.
Website Design Tips for Course Creators
After creating over 50 courses in the past three years Pete McPherson from Do You Even Blog shared his most helpful tips on website design for course creators. Check out what I learned and how you can apply these tips to your own website design.
Create a Good Looking Site
No matter what type of course you’ve created, a good-looking website is imperative if you want to be successful. But, you don’t have to spend your entire launch budget on a site designer. Elementor allows you to design your home page, your landing page, or any page without ever having to learn anything related to coding. This program is not just a tool, it’s everything when it comes to building your website. You can create your own templates, like these Salespage Elementor templates, or ones that are intended for your specific use like blog posts, forms, or timers. The program opens up new doors for everyone no matter how tech-savvy (or not) you are.
As a course creator, you need to brand yourself. Creating templates that are the same across the website will allow your website to be cohesive and will make the visitors see you as a brand. Elementor has settings that allow you to create templates that can be used across the board. To take advantage of these, build your page or your section the way you want it. Then, save the template to your Elementor account or export them so that you can import them back in at a later time when you’re building a different page!
Don’t Forget Forms
You need forms! Whether you want your website visitors to get in direct contact with you, sign up for your email list, or register for a course, you should be using forms on your site. Elementor has plenty of form options that are just as easy to use as their page design elements!
Don’t forget: a countdown is extremely valuable with forms especially if you’ve got courses closing soon. Create a sense of urgency with your site visitors and make sure they know how important it is to register now.
While tripwires were a common sales tactic in the past, some believe that tripwires aren’t all they are cracked up to be. Some course creators will say they just don’t work anymore, but many others (including myself!) have seen a lot of success with them still. In any case, it’s worth AB testing them to see if and what works for your course!
Take your countdown one step further and turn it into a tripwire. These are salesfunnels where your website visitors will see an evergreen countdown timer that starts when the page loads. Then, they only have so long to get a discount on a chosen product. After the timer is done, they’re redirected to the full-price page. Doing this may increase the sales that you get with the discount and may also increase sales on the full-price product from customers who missed that discount!
You’ve likely heard it a million times, but be prepared to hear it until it takes root and makes a difference for you: take action. The number one thing you can do as a course creator is to take action. Even if you’re already implementing this in other areas of your business, you should start doing it with your website design. Jump into things, get Elementor, and start creating content on your site just like you do for your courses!
You’re armed with the tips, you know the programs to use, and you’ve got great ideas. That means it’s time to create that website!
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