Melody, Author at The Course Consultant

Melody

Marketing, Online Courses
How To Prepare for Black Friday as a Course Creator
- November 16, 2020
This post includes affiliate links in which I receive a small commission. I only promote products I’m genuinely passionate about or have used! For more information please see my disclaimer page.

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My Top Tech Tips for Selling Courses

When you cross the finish line as a course creator and finally hit publish, there is a big rush and sensation! But as you sit and wait for all the sales to come in, you might start to wonder. “Oh no! Is someone going to buy this course?” “How am I going to get people to purchase?” “Oh dear, did I just waste weeks/months of my time?” I know that selling your course might feel overwhelming. I know I did. I want to share with you my favorite ways to sell your course and prepare for Black Friday, Cyber Monday, and beyond.

Run a Flash Sale

A flash sale is a short period of time in which certain products have a discount either as a percentage or a dollar amount off. I’ve recently started experimenting with Flash Sales and I’ve had a lot of fun. Currently, I’m a big fan of Elizabeth’s Goddard’s Make A Flash for It. During Halloween 2020, I ran a flash sale which I entitled “Spooky Spectacular,” which ended up being incredibly fun. I created a shop page with multiple different products with a limited time discount. I ran the sale for about 5 days and shared about this offer with affiliates which resulted in several sales and piqued some interest in my other products.

I also created a pop-up using Elementor Pro that allowed people to click from the home page and throughout the site to go to the salespage. Besides being incredibly cute, this pop-up also reminded potential buyers that there was a limited time to purchase with the discount by using a discount code due to the timer.

Here are some of the tech tools which I used to run a flash sale.
Hellobar – I used Hellobar to create a way to get people to click over to my latest Spooky Spectacular salespage. This bar resided on the top of my home page and throughout my site.
Elementor Pro – I used a timer with a hard deadline for Halloween. Elementor Pro has a timer with both an evergreen option and a hard deadline. Evergreen refers to an option in which the timer is customized based on the first time a customer sees the timer.
ThriveCart – Thrivecart is my ultimate favorite tool for selling courses. I created a very simplistic salespage and the buttons went straight to the cart checkout. It was a ton of fun, and much easier to set up than directing each person to the individual salespages.

Thrivecart offers advanced customization for coupons and discount codes.

Create a Discount Code

I love using Thrivecart because creating coupons are just so easy. To prepare for Black Friday, you need a tool that will allow you to create discount code or you’ll have to reduce the price manually. Once you choose the name of your coupon and the percentage off, you can easily email your customers to let them know about the coupon during your Black Friday or other holiday sale. I really like Thrivecart’s approach to coupon’s because you can create a deadline for your coupon so it can’t be used past a certain date. I also like that I can track affiliate coupon codes, if I wanted. For instance, I have in the past created a coupon code for an affiliate to see how many purchases were created from that affiliate. I have also created a special email markeing tag for an affiliate to track who has come into my world from that affiliate whether or not they have purchased anything.

The Uncomplicated, No Fear Way

To Sell Your Course With a Webinar

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Create an Affiliate Program

I’m a big fan of building networking relationships. As someone that doesn’t have an incredibly large audience, I rely on other’s to help me increase my visibility online. Besides making a new friend and acquaintance, building a solid affiliate program will also generate more sales. I have multiple affiliates for my program currently, and just earlier this year I purchased Zoe Linda’s Affiliate Program Toolkit which in my opinion is one of the most advanced and thorough trainings on the topic for course creators. You can grab the free Affiliate Program Starter Guide to learn more. I generally send my affiliates a brief description of what my sale is going to be about, email swipe files to send to their audience, as well as visual digital product mock-up graphics, and access to their unique affiliate link.

Create Your Holiday Salespage

Having a specific salespage for your holiday offers for Black Friday or Cyber Monday will make it so much easier for your audience to see what’s on sale in a visually appealing way. I recently came across Kimi Kinsey in my current group coaching program. She came up with this amazing Holiday Salespage Template for Black Friday and Christmas and I’m absolutely in love with it. I’m not a web designer, although I do know how to design website landing pages – it’s definitely not my favorite. I highly reccommend that you take a look at her salespage templates, especially if you are a WordPress and Elementor user. It’s not only beautifully designed, but can help you make more sales!

Other Resources

Black Friday sales don’t have to feel icky or overwhelming. People sometimes spend months planning them and trying to make a massive promotion. I think that’s awesome, but I’m less about this mega planning and launch and more about helping people see that it’s doable. Other courses I find particularly helpful on Black Friday include Elizabeth Goddard’s That Black Friday Feeling and Zoe Linda’s Black Friday Boost. I’m really excited about my Black Friday sale this month. I know that you’ll find it useful and helpful. How’s your planning going with your Black Friday and Holiday sale planning? Drop me a message in that pink box in the corner! I’d love to hear from you.
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Marketing, Online Courses
5 Mindset Shifts You Need to Make to Sell Your Course in a Webinar
- November 10, 2020
Listen on Apple Podcasts | Spotify | Anchor

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People Want What You Have

One of the biggest mindset shifts I’ve had to make in my business is to realize that people want what I have. In the past as primarily a service based business owner, I’ve had to come to terms with trading time for money. When someone paid for my service, I felt that a payment was justified. Yet this is not the reality. Trading time for money isn’t the only way you should get paid. People genuinely want your expertise, and your knowledge is just as valuable in a self study course, template, or group coaching program. The key thing that you need to remember is that people want what you have. Your expertise is valuable.

You Are An Expert

As you lean into your expertise and zone of genius, people are more likely to purchase and work with you one on one. Being a Course Creator means that you can lean into your uniqueness instead of shy away from it. As you continue to develop your ideas into a framework for your course and allow your passion to shine, the right people will be attrached to your ideas and more willing to continue to invest in your courses and programs. Lead from your strengths, don’t shy away from them.

I Can Serve and Sell

One of the key values in my business is generosity. I believe that being generous with my time, my talents, and serving others will help my community while also financially supporting my business. I can say the same thing when it comes to sales webinars. Serving others from a place that is genuine and authentic can transform into a sale because you’ve built a connection with your prospective students in which they know they can trust and learn from you in a safe environment. Promoting your course is offering people the opportunity to work with you in some capacity. You don’t need to be an extrovert to do a sales webinar. You can serve from a place that feels good to you without feeling like you need to change your personality and even if you feel like you’re not good on a camera.

If you're not promoting and selling your course, you're denying someone the ability to learn from you. The world needs your creative spark.

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Someone Is Waiting for You to Teach Them

I’m always flabbergasted (yes, that’s absolutely a word) when people find my website and want to work with me. I’ve worked with clients from all over the globe including Australia, Malaysia, Canada, and all across the United States. A major mindset shift that I’ve had to make is that someone is waiting for me to teach them. As I’ve grown, I’ve realized that if you step into your uniqueness and lean into it, money will follow. You don’t need to wait for others. Someone is waiting already for your next course or program. They want to learn from you. They need to hear your encouragement. They need to understand your methodology. This is the truth and reality that you need to shift into. As you shift into this reality, you’ll become more free to be yourself in your business and confident enough to sell.

I Can Be Myself And Be Wildy Successful

Don’t pretend to be someone you’re not. I know that I don’t have a six-pack or know the best exercise routines to lose weight. I don’t pretend to know this. I am an introvert by nature. At times I can have extroverted tendencies, but I’m not trying to be an extrovert. In the same way, you shouldn’t feel the need to change your personality to run a sales webinar. Feeling confident in your personality is something that’s a learned skill. Think about it this way. If you were talking to a friend about your favorite recipe, favorite sweater, or something you really loved – you wouldn’t be concerned about trying to change the way you talked about it. You would feel so excited about what you wanted to share about your experience. You don’t have to be perfect. Showing up helps you build confidence. Being successful means that you become more of yourself instead of less you.

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Marketing, Online Courses
My Easy Sales Webinar Checklist
- November 4, 2020
Listen on Apple Podcasts | Spotify | Anchor

Table of Contents

What is a Sales Webinar

Disclaimer: This post may include affiliate links.

Today, I’m feeling excited and giddy to talk a bit more about sales webinars. A sales webinar is usually a free training to or workshop developed with the intention to pitch a service or product at the end of a presentation. If you’ve been around the digital marketing space, you may have heard from Trevor (the imaginary and totally made up digital marketing guru) that sales webinars are all the rage and that it’s incredibly essential to have a high converting “funnel.” Trevor, of course is a ridiculously handsome, 6 pack Millenial who swears by energy drinks and sales webinars. 😓 If it seemed a bit *ick* before and not you’re style, don’t worry – I’m going to give you my personal take on this elusive marketing tactic. If you’re new to sales webinars, that’s great too! There’s going to be some golden gems I’ll be sharing for those that are completely new to the topic.

Simple Sales Webinar Checklist

Creating a free webinar is totally way easier than people make it out to be. Although it may seem like a massive to-do list, I’ve compiled a list of the essential things you need to actually develop your live webinar into an evergreen webinar. Here are some things that I think are essential to have when it comes to creating your webinar.
A free training topic. This is essentially a topic that will cover a step by step, how to, mistakes to avoid, or case studies to share about a specific pain point that your audience is interested in learning about. Your title should be compelling enough so someone would be interested in attending or learning more.
A sign-up page. This is a simple sign-up page or registration page in which someone will be able to register for the free live or pre-recorded webinar.
A webinar software – Don’t go overboard here. You can skip the fancy tech and use something simple like Zoom to record your webinar or pre-record your training with Loom. There are other softwares out there like WebinarJam or Demio which delivers a webinar experience for your audience complete with a chat window, but you really don’t need to go all out when it comes to the delivery of the webinar. The focus should be on the content itself.
A webinar/video host – The next thing you’ll need is a webinar or video host. Many people decide on investing in software such as EverWebinar or EasyWebinar to make the webinar appear to be live based on limiting sign-up windows to appear “just in time” for an interested potential buyer. This software mimics a live training environment complete with comments and chat windows. I personally don’t love this approach because A) the software is expensive B) many people (especially in the digital space) already know that the webinar isn’t actually live. I personally use Vimeo to host my pre-recorded webinars and host them on my website.
An automated countdown timer – Urgency is a key factor in digital marketing so having an automated countdown timer will help provide people a “limited time” approach. Creating an automated countdown timer can be accomplished through using software like Deadline Funnel, but there are many alternatives out there with similar features such as Elementor Pro (my personal favorite) and HurryTimer a WordPress Plugin.
An expired page – This last part does require a bit of tech setup. Once the automated countdown timer runs out, you’ll need an automated system to redirect visitors to your expired salespage. You can decide to still share the offer at an increased price or tell someone that the offer is unavailable for purchase until your next round begins.

Why I love Sales Webinars

I am absolutely in love with sales webinars because not only are they a great way to build your email list, but you can also presell courses or services you haven’t developed yet. Webinars also provide an easy way to explain the value in something versus having to hop on a sales or discovery call. Oh yes, and they are actually quite fun to deliver virtually. I often find people share with how valuable my trainings are when they are free, even if I do share about an offer at the end. Lastly, webinars are a perfect way to help affiliates promote a product without having lots of heavy lifting on the affiliate’s side.

How I Made $4k from Sales Webinars

One main reason why I love sales webinars is that you can actually make money from them in an absolutely authentic way. Not only does this work for courses, but it was one of the main ways that I’ve sold services as well. The actual tally is actually closer to over $6k in sales from webinars, but you can see my breakdown below. I’m not quite factoring in the last webinar since this service was for a similar but different service package which wasn’t promoted directly from the last training.
Here are just a few titles of free trainings in which I’ve delivered over the past two years.
12 Mistakes Course Creator’s Make and How to Fix Them – This was a modified version of a sales webinar that I had developed previously called 7 Mistakes New Course Creator’s Make which I launched in late 2019 before I even had a website. I used this webinar to send to prospective clients which was hosted privately on Youtube. I had no email sequences, and no fancy tech, and I still was able to get someone from brand new to my business to work with me 1:1 through the webinar.
Sold a freelance service for $1,200 based on a super simple webinar. This client went on to have me support another project which paid me about $2k.
The new and improved webinar sequence was developed with the intention of selling my Course Power Hour. Although I no longer offer this service, I made roughly $595 as a result from this webinar.
How to Make a Magical Offer That Sells Like Hotcakes –
This is a relatively new webinar that was developed to originally share about my CEO Course Creator Bundle.
Shared this webinar with an affiliate 1X and made a total gross revenue of $325 from selling the bundle. Although this wasn’t quite as high as I originally was hoping for, I was glad that people still loved the training and I still gained about 20 new email subscribers from this training. Plus, the conversion rate is roughly 20% which isn’t too bad all things considered.
3 Secrets to Launching a Successful Digital Product Without a Large Following (Retired Training) –
This was originally a Sales Webinar that I developed with the intention of selling consulting and freelance services.
I ended up adding over 50 new subscribers to my email list as a result of pre-recording the webinar.
1 person ended up purchasing over $2,500 worth of services from me as a result of the webinar.

Convertkit offers beautiful templates for webinar registrations

Setting Up Your Webinar Registration Page

To create a simple sign-up page, you can create a beautiful registration page on your website. I don’t reccomend using Zoom’s registration page because it won’t really connect with your email marketing platform seamlessly. Zoom’s webinar registration page is actually quite blah (in my professional opinion).
You can set up a registration webpage on your site using a few of the below options:
A landing page such as Converkit, Mailerlite, or Mailchimp instead of a designed page on your website.
A website landing page with a form feature designed on your site using a page builder such as Elementor, OptimizePress, Divi, or Beaverbuilder if you’re using some sort of WordPress website.
Kajabi has some features inbuilt such as Pipelines which allows you to customize templates based on a sales webinar format.

Authentic Webinar Marketing

Raise your digital hand if you’ve ever been approached by someone selling a product and you felt like the car salesman tactics was being piled on super thick? Yup! I’ve felt that way too and that’s why there’s a way to do this without feeling uncomfortable. You don’t have to sell your soul or make due with Trevor the digital marketing guru’s tactics if it doesn’t feel good to you. You can still share valuable tips and resources in your training while still providing opportunities for people to purchase using sales webinars.
Speak to your customer like an incredible and amazing human being instead of a wallet.
Engage with attendees during the webinar by getting people to respond in the comments. I promise you will feel way more excited to share about your offer when people engage instead of feeling awkward or nervous.
Share with people if the webinar is pre-recorded instead of pretending that it’s live.
If you feel comfortable, explain that you’ll be sharing a way to work with you at the end of the webinar before it even begins.
Acknowledge the fears and setbacks from your audience because they are real! Be yourself and don’t worry if you mess up a word here or there. People respond to humanness instead of a robot reading a sales script.

Last Thoughts

I really love sales webinars and I hope that this blog post gives you confidence to believe that you can absolutely share your services in a way that’s authentic and feels good. Webinars are an incredibly powerful tool to connect with potential audience members that like your teaching style. Not everyone is meant to purchase from a webinar. In fact, someone might watch a webinar and eventually purchase a different service or a product from you as an indirect result of the webinar. The main thing to think about is sharing people an opportunity to build your email list, share about your courses/services, and have fun doing it!

Conclusion

I’m kind of obsessed with having fun in my online business and I want you to feel the same way! If you liked this article, why not reach out and schedule a consultation call? I know that whether you’re a 6-7 figure business owner or completely brand new to the digital space, you have a great idea that can help make the world a much better place. That’s it for today.
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Marketing
ThriveCart Vs SamCart Review
- October 28, 2020
Table of Contents

Checkout Page Software

Disclaimer: This post may include affiliate links. See our disclaimer and policies surrounding the topic.

Thrivecart and Samcart are great examples of a checkout page software. So whether you are selling a high ticket coaching program, a digital product (such as an ebook or course), or a consultation call both of these softwares have a massive impact on the way that people pay you! One main reason people decide to use this software is because of the easy way in which strangers can turn into customers through a simple cart checkout. That’s why in this article, I’m going to share with you some of my favorite features of this software. You can see an image below of the different types of sales I’ve made which show up in my email inbox.

Thrivecart Review

If you haven’t heard of Thrivecart, don’t fret! I’m going to share with you exactly why I love using Thrivecart. Thrivecart is a checkout software which allows you to receive payments for digital & physical products as well as for services. I’ve used Thrivecart personally to sell courses and digital downloads and it has been a super simple set-up.
Here is a non-comprehensive list of things I’ve sold with Thrivecart:
Digital Courses
Canva Templates
Consultation Calls
Website Templates & Tutorials
Services

Thrivecart lets you easily design your checkout page using templates and brand it according to your business.

Thrivecart Integrations

We’re going to get a bit geeky here! Thrivecart connects up easily with essential software you already have including email marketing platforms, Zapier, Course Platforms (like Podia, Thinkific, Teachable, and more), connect up Facebook pixels, Google analytics, and so much more. Easy integrations means that you can connect up all the dots when you are planning for your course launch. Thrivecart uses something called “behaviors” to setup what happens after someone purchases your products. I talk more about this in my Systematic Funnels training.
Here are just a few of the different integrations that I’ve used in the past to sell products and services.
Convertkit tag integrations for post purchase buyers
Zapier integration with Thinkific to enroll students in a course

Behavior rules let's you customize the types of messages people are sent via email after purchase

Thrivecart offers a visually appealing way to sell related trainings or products

Magical Upsells

Why stop at only selling one thing, when you can create multiple ways for people to purchase from you? You’re seriously leaving money on the table if you don’t have another product to create. With both Thrivecart and Samcart, you have the ability to offer special upsell trainings, courses, templates, services, and more. Upsells provides people with the opportunity to purchase valuable digital products or services that are on a discount or aren’t available for purchase anywhere on your site.

Samcart Review

Samcart is another amazing cart checkout software. The main differences between the two softwares is that Samcart offers some different integrations and has a really beautiful user interface for drag and drop checkout page design. One of my clients used Samcart to design his salespage and made over $3k for a 6 week group coaching program. Here are some of the main things I like about Samcart.
Easy to use user interface, especially checkout design pages (making it easier for less design savvy folks)
Much easier to integrate and track purchases with Convertkit (versus Thrivecart)
Has some integrations with other platforms such as Thinkific versus having to create a zapier (versus Thrivecart)

Beautiful Templates!

Samcart has improved over time and now includes tons of templates that are beautifully designed and simple to customize with an easy to use drag and drop interface. In my opinion, I think this is where Samcart has a much better templates. So if designing beautiful templates to sell your course, program, or service – I recommend Samcart.

Easy Drag and Drop interface

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Easy Affiliate Setup

Although I don’t currently use Samcart, I think that their affiliate setup is quite easy. I’m an affiliate of several creators who use Samcart and have actually told several people about how they can setup Samcart for their own programs. I personally believe that both Thrivecart and Samcart have an affiliate setup, there is a distinct difference in how their setup that might confuse people. Thrivecart’s affiliate setup takes a bit of time to get to understand how to set up, versus with Samcart – it appears to be a bit easier to create.

Overall Opinion

Both Thrivecart and Samcart are an investment, but they are definitely worth it if you are planning on selling anything virtually such as group coaching programs, courses, digital products, or services.

Thrivecart

Great lifetime investment
Perfect for those who want to not worry about recurring expenses and have more funds available upfront
Great for those that want to sell a digital courses or services
Perfect for those that don’t mind being a little tech-savvy

Samcart

Great month to month payment plan
Perfect for those that want a small investment upfront and don’t mind monthly payments
Great for those that want to sell courses or services
Perfect for those that are less tech-savvy and like a clean user interface with drag and drop functionality + beautiful templates

Conclusion

I personally have used both cart checkout softwares in the past to create a seamless solution for receiving payments and upselling other products or services.

Watch the Free Training
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Course Creator, Podcast
How to Convert Your Email List into a Cash Flowing Party
- October 15, 2020
This email includes affiliate links. Click here to read my full disclaimer.

Email marketing doesn’t have to feel sleazy or unnatural. That’s why we’ve brought Liz Wilcox, an email marketing strategist and copywriter on to today’s show.

Listen on Apple Podcasts | Spotify | Anchor

Table of Contents

Welcome to the course consultants show I am super super excited to have Liz Wilcox here with me today. Liz is a super cool person and human being. And just a little bit about her, Liz is an online entrepreneur and copywriter who specializes in email marketing. She helps freelancers and professionals alike package up their magic and turn it into emails that convert. In a previous life, Liz was actually an education major and like many before her never actually got a teaching job. Instead, she found her way to the online space and fell in love with sales and strategy.
Today, she helps people build online relationships to attract their ideal buyers. She actually is part of a mastermind group that I’m a part of, and she brings so much to the table and I was so excited to have her on the show because if you do not know Liz, you seriously are missing out because she has so much interesting cool stuff to do and tell you about. When she’s not bringing in high ticket sales she likes to run, yes, actually for fun, eat steak, and hang out at a local beach in Destin, Florida. Listen to the podcast for the funny story on how we met and our first introductions.

How to Convert Your Email List into a Cash Flowing Party

Liz is an expert copywriter and email conversion person, so naturally the first question that I jumped into was, What is important to include in emails when it comes to actually converting into sales? Followed by, How do you start that process?
A common theme that Liz was reading or listening to was the biggest mistake that entrepreneurs made, that they didn’t take their email list seriously. Liz found that a lot of them were saying, if they would have just started selling to their email list or using their email list to get ideas for a course, or a product, etc, that they would have succeeded much earlier. So as a person who hates waste and is very efficient person. Liz took that as, she just needed to focus on email and do that really well. She decided not to create free content and worry about Pinterest or slide up into everybody’s dm. Her focus was just emails because that’s what the gurus were saying, the money’s in the list……

Convert Followers to Friends

Liz quickly realized the money’s not really in the list, it’s in the relationship and effort put into that email list. Her three part framework, is really simple, but it really works. first you have a follower, somebody that joins your list. Then you turn them into a friend and not your best friend, someone that you’re chit chatting with and you’re writing basically love letters to, and your weekly newsletter. No, who has time for that? Once you turn them into a friend, like someone friendly, then you can turn them into a customer. She found this framework because she realized and learned that people buy from people they trust. And if you can gain that trust, if you can create a sort of friendship, a friendly thing in their inbox, then they’re much more easily converted to customer. Follower, friend, customer.
Email Welcome Sequence
How do you turn them into a friend? With a solid like a rock solid welcome sequence. If you don’t have a welcome sequence here’s what happens. After two to three years of business, where you’re doing all the things – you’ve created your course, you’re buying ads, you’re posting on Instagram, you’ve got a Facebook group, you’re listening to this podcast – and then you go to sell from an an awesome affiliate program or you finally create your course with guidance from The Course Consultant, and it’s just crickets and a really low open rate. Then, it’s completely sunk to the bottom because everybody’s leaving your list like they’re running out of a burning building. It leaves you wondering because everybody said the money was in the list.

If you don’t have that solid foundation, if you don’t welcome them in the right way, if you don’t turn that follower into a friend first, it’s so hard to convert them into a customer. They don’t trust you. So with a welcome sequence make sure you can get people to reply to you in those first few emails. They’re never going to be more engaged than those first couple of emails. And then, you set expectations.
If you create mostly free content, and then suddenly ask people to buy something from you, it can be a little abrasive, like there’s a disconnect. It’s like, you’re just trying to jump through this hoop that is just too high. But if you set the expectation right up front in your welcome sequence That you’re going to offer free and paid products or free and paid advice or free services and paid services, then they know upfront. So when you get into that sales mode later on for your course launch, they already know you’re a business. Even if you don’t have your course created yet, even if you have no idea. if you are going to create a course or an ebook, or whatever your digital product is, that you don’t even know yet, in your welcome sequence, you need to tell people you have paid services or products.

Just a side note, when you get nervous about selling your product, you just think like you have a stomach and your stomach deserves to eat. So you need to sell like, that just puts it in simplest form.

Liz Wilcox

What is a Nurture sequence

Liz’s welcome sequence is just four emails in four days, it’s super simple. Check it out below, but remember she also gives it to you for free in her swipe file, check Guest Resources below.

Email 1 - The Freebie

That first email, you just want to give them the freebie, the biggest mistake I see people make is the first email they like, just throw everything but the kitchen sink at people, nobody actually cares. They just, they just want their freebie or whatever it is they’ve signed up for.
Here’s Liz’s:
“Hey, congrats on getting this mega swipe file. I’m so excited. You’re getting your email crap together. By the way, my name is Liz. And the biggest thing you’ve got to know about me is I love to laugh. So you know, if you don’t have a sense of humor, I don’t know what to tell you. PS, hit reply, whatever question I asked.”

Email 2 and 3 - Great Content, Set Expectations

The second email is kind of best content, give them a little more flavor of who you are. And then that third email is, when you set those expectations. Tell your readers this is who I am, this is what I stand for, and this is what I have to offer. Liz suggests using quick bullet points.

Email 4 -The Invitation

Then in the fourth email, you can kind of mix up and talk a little bit about more about why you’re passionate, why you do what you do. And then invite them wherever you are on social media, or just invite them to reply again, to your emails because once you can get people to reply that is basically like the number one thing you want. then that is we’ll get to out of spam. It’s all this domino effect.

When you create a welcome sequence and subsequent newsletters where you’re writing every week sharing information, those subscribers go from the front of the table to looking at what you have to offer. they’re behind you in your stuff, they want to know more, they want to be a part of it. And that is so powerful. That’s when it becomes so much easier, so much simpler.

Show Up As An Expert

So one thing I really want to just point out for people, is to consider how easy it is to sell your courses and your digital products and your services, when you start to think of yourself as a bona fide professional, as a bona fide expert. New entrepreneurs especially feel like they don’t want to sell to people because that feels crummy or not authentic when you want to serve. what I think we often fall into the trap of is finding out that we have to get stuck on getting out new email blog posts, or getting out new blog posts, or getting out the new video, or getting out the new podcast. When in reality, when we are doing those activities, the point of those activities is to drive people to share with them to work with you in a closer fashion. So whether that’s an course, a one on one service, an intensive, any type of thing that you’re selling, It’s going to help them see the value add that you will be able to provide to them.
I think when entrepreneurs say I’ve got to have 10,000 email list subscribers, run Facebook ads, Or I’ve got to have a following amount XYZ They’re disqualifying themselves from all the sales that they could be making if they actually put themselves out there. It is a lot of work, yes, but there’s a way to do it without being sleazy, without being one of those marketers, there’s totally a way to do it.

Show Up As Yourself

I really liked that Liz provide ways to be funny and show up like yourself. When you’re thinking about who it is that you want to work with, you have to show up in a way that’s true to yourself. That’s true to your personality, that’s true to your core values. And when you do that, and you show up in email, the people that actually vibe with you, are the people that will buy from you. And that makes it so much easier to work with people. What I’ve noticed before is I would try to sound like this person or sound like that person or add in more gifts, and there’s nothing wrong with gifts. It’s just, is that true to who I am? Does that speak to me? Does that speak to what I’m about? And honestly, sometimes it hasn’t been. And so what I’ve noticed, too, is just am I attracting the buyers that I love to me. In the reality I’ve seen, I haven’t really been showing up like myself. So I really just love that about Liz, is that she does attract those people to her. She’s so fun and so friendly and so by the time someone buys, they’ll say, I feel like I already know her and feel like best friends.

Guest Resources

Join Liz’s inbox party if you’re looking for late 90s feel. She makes a lot of MC Hammer, NSync, and Fresh Prince jokes, so if you’re into that go to lizwilcox.com and scroll until you see join the inbox crew.
Also grab her mega newsletter swipe file, where you’ll get her welcome sequence to plug in your personality and niche, and also three newsletters and video explanations for each.
For you folks that want something “done for you” I highly recommend checking out Liz’s email marketing membership!

The Course Consultant Resources

Join us LIVE in the Facebook Group for more awesome content and guest interviews: http://www.facebook.com/groups/inspiredcourses

Leave us a comment below and let us know your biggest takeaway from this episode?
Missed the last episode, check it out here.

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Online Courses
My Anti-Launch Approach to Selling
- October 14, 2020
Table of Contents

What is a Launch

Disclaimer: This post may include affiliate links.

Over the last few months I’ve spent working with clients to develop amazing group coaching programs and digital courses. I personally love the work that I do, but I have seen a bit of a repeating pattern that I want to address. In the online digital space, people often have this idea that “launching” a digital product, course, or group coaching program has to be a massively time consuming, emotionally draining, and dramatic process in which you spend months/years prepping for this huge event. For those that are new to the digital course industry, “launching” refers to a process in which you are actively promoting or selling a digital course or program. And while I believe that digital courses are incredibly important part of educating your customers and audience members, I don’t really think that it has to entail one large, massive to-do list or launch.

My Anti-Launch Approach

If you’re new to “The Course Consultant,” welcome! I’m really ecstatic that you are here. I want to tell you about my anti-launch approach when it comes to creating digital products. Now, let’s talk about the current state in which we review and analyze what the gurus are saying. Here are just a few of the more ridiculous things that I’ve heard people say when it comes to marketing or promoting your digital products or courses.
You have to have a massive email list to launch a digital product or course. (It’s certainly helpful, but no-you don’t need a big email list to launch a course.)
You have to spend about 3-6 months gearing up for your course launch. (It might be helpful if you’re selling a big ticket offer, but not incredibly essential if you’re selling a low priced offer.)
You need to use Facebook ads. Um…no.
You need to spend 3-6 months preparing a perfect course. (Please definitely don’t do this.)

Why Fast Launching Is So Much Better

I believe that you don’t need to wait 6 months to make money. You just need a strategy, some willpower, and lots of creative energy around your subject. If you love to teach and instruct, then there’s no need to spend months worrying about your “launch” strategy. You should focus on what your students want and need and what you love. So here’s just a few ways that you can use my anti-launch approach to selling digital courses and programs online quickly.

Sell Something You Already Have

If you’re a service based provider such as a coach, consultant, or freelancer, this is probably one of the easiest methods that you can use to create a digital product. Let’s say that you are a social media manager or copywriter, you can create a template based on a deliverable you have created for a client. For instance, I’ve written out tons of email sequences over the last few months and so I decided that I would create a template in Google Docs based on my email sequences. It was so much easier to sell because I knew this was something that I’ve used in the past or have sold to clients in the past. Here is a list of several examples that you can use today to create a digital product.
Create a template based on a spreadsheet you already use in your business/personal life
Create a template from a Canva Design and remove all of the content from this design that was pertinent to a project or to your business
Take a Facebook Live that is instructional in nature and remove it from your Facebook group and use this as part of a course / masterclass
Right now, I’m personally a big fan of Elizabeth Goddard’s the “Fast Guide to Launching” and her other course the “Quick Start Guide to Profitable Live Trainings” I’ve been using both approaches recently to the way I’ve been doing business lately and I will tell you that I find it so much more enjoyable to “launch” things into the world now.

Create a Low Price Workshop

One main reason people launch a massive course or group coaching program into the world is because the incentive to make money is so much higher than smaller digital products or courses. And while it’s definitely amazing to make $500 to $600 more, you’ll find that most people won’t be interested in your high ticket service or group coaching program until they’ve purchased some sort of smaller product or course from you to test the waters. Why not capitalize on people who are interested in your topic or niche and start with a lower priced workshop? Low-priced workshops can be so much easier to create because they are generally contained within a 60-90 minute time period. I’ve launched two workshops over the last two months using this approach and it’s been so fun to create these trainings! Plus, I didn’t have to wait months to get paid. I made money up-front and now have a digital course to sell! Whoopee!
Systematic Funnels Workshop – Curate your offers and get your digital product up and running to make more sales online. I originally presold this workshop at $47 with an affiliate. Later, I sold this as part of a bundle. And finally, I increased the price to $97 after the live training was delivered.
Sweet Service Success – A quick & actionable training that helps you book high ticket dream clients who don’t blink twice at your five figure rates. I originally delivered this training at $97 and presold this training as part of a bundle offering for $127. I later increased this product to $127 individually.

Skip the Salespage

I’m a big fan of beautiful salespages. For those that are new to “salespages,” these are specific website landing pages that are geared towards showcasing the value of a certain digital product or program. I love them and while they certainly have their place, I really love when people skip the whole salespage and create a quick and dirty landing page using some simple tech setups. Here’s a few ways you can use tech to get paid with your digital product or service.

Set up a simple cart check out page using ThriveCart. Add a few testimonials and include a digital mockup of what you will be offering and add your payment processor!

Create a salespage using Samcart. I really love the easy drag and drop interface for this tool!

Create a form using Paperform for consultations and get paid using their payment feature.

Schedule and sell a workshop using Calendly and get paid through this Pro feature and version.

Grab my free course outline

To Develop and Launch Your Course

Get The Free Outline

Do A Beta Round

Beta rounds are one of my favorite ways to test the waters when it comes to a new course or digital product. I especially love testing a product by offering it at a discounted price or rate. For instance, if you wanted to charge a higher priced consultation fee, you could (in theory) run the consultations for free or at a much higher discounted rate at first, then gain testimonials and build your salespage / cart checkout software like Thrivecart and Samcart and then share this with the world!

Conclusion

Making digital products and courses should feel fun and exciting. Entering into a space of creativity and where your energy flows easily is where I want you to be. I love learning and taking part in the ideas that other people share with the world. If this article sounded interesting, why not reach out and schedule a consultation call? It’s a totally fun way to connect, spread ideas, and build the course or digital product that you’ve been itching to create!
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Service
5 Easy Ways to Pivot Into a High Ticket Service
- September 28, 2020
Table of Contents

What are High Ticket Services

In a world filled with tiny digital product offers and low-priced services, it can be challenging to find clients that are willing to pay the high price tag for services. In this blog post, I’m going to share what are high ticket services, high ticket services and product examples, and how to sell ticket consulting services. When it comes to high ticket services, these refer to pricing generally between $2k – $100k. As you can see there is a huge range in pricing for what is considered “high ticket”, but needless to say it is essential to consider that anything over $1k would be considered on the higher end of the pricing scale.

How to Sell High Ticket Consulting Services

If you’re a solo based business owner, agency, or startup organization, it can be a real asset to your business revenue to consider adding a high ticket consulting package or product to your organization’s roster of services and product lineup. But, even if you understand this, you might be wondering how to actually sell people on a new product or service before you’ve had time tested data, feedback, or testimonials. I’m going to share a few examples of ways that you can start this process, even if you’re new to consulting or you’ve been in the online business space for several years.

Create an Application Form

One of the biggest problems that I see is that people try to cater to every single prospective client that seems interested in their services. This can often lead to frustration when a potential client hops on a phone call with a sales representative or you (if you’re a solo business owner) and they instantly lose interest once a quote is provided. Sometimes you need to find the right fit for your service or business, instead of trying to make your service or product “fit the client”. One way to minimize this constant cycle of low conversion sales processes is to create an application form in which the prospective client provides essential information to determine if they are a good candidate for your services. This application form will deter those who are merely curious, to those who are very serious about your program therefore increasing the likelihood of converting your prospective client into a buying customer. One of my favorite types of embeddable forms is Paperform, but there are several out there that offer comparable customization options like Airtable. The main benefit for using these types of software is that it allows you to create custom redirects to another part of yoru website as well as create an email summary immediately sent to your and the prospective’s email.

Application
Create an application form for your salespage so only those prospective clients who are seriously interested in your packages will book a consultation or application.

Make Your Services or Product by Invite Only

If you’re just starting out packaging your service or high ticket product, like a certification program or group coaching program, you may want to offer a limited time and exclusive beta testing price to those who have shown an interest in your services or products. You can send an email or personal email message to your “short list” of potential buyers. This short list will include those who have worked with you in the past and are willing to provide feedback in return for exclusive first-time access to a high ticket coaching program, digital product, or 1:1 coaching experience.
This should not be available or marketed to everyone, only those that have shown an interest before based off of criteria such as:
Signing up for a waitlist for said product or service
Past purchase history with similar related products
Interest in related products, services, or free content
Someone that has personally engaged with you via social media or email

Increase Your Service or Product Pricing

As a busy online business owner, you’ll find that if your month is booked by clients, there might not be space enough to add any additional 1:1 work or a intensive support for high end products like a coaching program. In cases like these, you’ll want to consider increasing your service or product pricing. Raising your rates between 30-50% more than your current rates will allow you to not only work with a dedicated group of individuals, but you’ll be able to finance more business administrative support and outsource tasks you might not have time for such as social media engagement, email management, and customer service. Always review the market estimates to see what competitors are charging. That being said, I wouldn’t hesitate to charge higher than your competitors if you know you offer something unique.

Require a Large Down Payment

Don’t be afraid of requiring large down payments between 50 – 60 % of the total balance due up front. Having a larger down payment will help you create a big buffer room for hiring on additional support or prepare for business investments you’ll need to deliver a superior experience for your clients. Larger investments typically indicate that a client is serious about achieving a certain goal and in confidence in you to support achieving that goal. Ultimately, this down payment will serve as a “good faith” amount towards supporting this endeavor and so the right candidate will often find a way to work with you even if it means dipping into savings.
Alternatively, you can offer a larger monthly payment plan for those who can’t afford the one time or two month payment plan. I personally provide payment plans for all of my clients. This is a great way to spread funds over a longer period of time. For recurring payments you can use a payment cart checkout software like Thrivecart or Samcart. I discuss different course platforms for digital products in this post.

Create an Exclusive Training

Selling high ticket services or group coaching programs can also include creating free workshops or webinars. These trainings help to provide the overall framework for accomplishing your ideal client’s goals, but don’t always provide the complete step by step process. One of the easiest ways to provide an exclusive training is to record yourself presenting on a topic that you are familiar on and share the best tips and strategies that you have on the subject. During the training, you can then pivot to different solutions that you have to offer such as a paid product, such as an online course – certification program – or high ticket coaching program, or service such as customized work.

Conclusion

Creating a high ticket service can help you bring in more highly engaged potential clients that are more than willing to pay higher ticket pricing. You can build engagement with prospective clients by reaching out to your short list through your email list, social media, and network of professionals. Consider creating an increased price based off of market research, overhead expenses, and what you need to support a higher touch point program, product, or service. There are many ways that you can create engaged interest and sell your high-ticket services. What’s left is building your confidence in your pricing so that you can actually get your idea into the market.
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Marketing, Podcast
How to Design Creative Templates to Sell on Creative Market
- September 25, 2020
A lot of people don’t actually know what it looks like to create an online business and have passive income generating products. So in this episode, I would love to introduce you to Diane Pascual and her business on Creative Market.
Listen on Apple Podcasts | Spotify | Anchor

Table of Contents

Diane has experience as a graphic designer, worked for a lot of corporate companies, and then four years ago, started an online business on Creative Market. She has a creative market shop that is now successful. She just creates products every month, and it continues to generate passive income for her. So that’s kind of the gist of it.

Running a business with a family

Diane not only has a lot of online products, but also has a family. I asked her to tell us what it’s like to actually run her business because she has a little one; I think it’s just one. Diane shared, actually, he’s not so little anymore. He just turned 18. He is a really creative kid. Six months ago, when the pandemic hit, he started helping her upload some products on a lot of the different platform that she sells on. So the main platform is Creative Market, and then she also has a shop on Design Bundles and Shopify as well. She trains him to help out because it’s a lot of work. As a parent, she’s also making sure the bills are paid on time, she’s also chef at home, and you know, just like the day to day, all the things that you have to do with your kid. She shared that it’s a lot easier now that he’s so much older. She doesn’t think she could do this with a small kid at home.

Creating a Digitial Product

As a graphic designer, Diane has been in the industry for over a decade. She’s had many jobs, lots of random jobs and biotech tech, and worked at a lot of really cool companies, and also freelanced on her own in the last couple years. For Diane, that produced a lot of burnout as far as like, keeping up with doing all the work for clients. Then at the end of the day, it just made her feel like she spent that energy creating work for them. She decided to create work for herself, as an artist and creative person. She believes you want to not only create things to make money, but also create things because it brings you joy.
When she first got started on Creative market, she had a good friend, who had immediate success on it back in 2015. That was when she first heard about creative market. Her friend was testing out all these like, spiritual products, vector sets, that kind of thing. She told her to find something that she really enjoyed and is really passionate about. At that time, Diane had a shop on Society Six, creating patterns to print on yoga pants, or pillowcases, throw pillows, that kind of thing, for herself. Then, she started building a kind of a tie dye pattern shop and was like, “oh, this is kind of fun”.

Market Needs

But she realized it was just taking too long to make patterns. She asked herself, how could she make the pattern-making process even quicker. She started creating her own Photoshop brushes, tie-dye Photoshop brushes, and that’s when she really saw a need in the market. It was like this really specific niche that nobody else was like tapping into. She decided to create Photoshop brushes that were tie dye shapes so that people can use to create patterns of their own, use it for print and digital products. It took her two months to make her first tie-dye Photoshop brush set. She was just testing the market out to see how people would respond. And mind you, she had applied for a creative market shop and got denied, like three times. She would always ask her friend for feedback about what she did wrong. Her friend gave her specific and helpful comments about like, “maybe you should do this first and how about you try that”. Then pretty soon, the last time she applied, maybe the third time she got approved. That’s when she hit the ground running. In the first two months, she was making, $100 here, $150 there. That was enough validation for her to actually think of something that people could use that they find helpful. It took her a while, probably like another eight months to really start seeing more than just $300 coming into her bank account.
I wanted her to go back to the part where she talked about how you saw that there was a need in the market and stepped into that, that is so amazing and magical. I want to applaud Diane for that one and then to share with people who are listening to the podcast, or watching the replay of this video, when you’re creating a digital product, that is truly what it’s all about, you see a need in the market, you’ve stepped into that and you analyze your zone of genius, and you package it for the world to see and share. And over time, eventually more people get to see it, you consistently share about it and you grow your knowledge, you grow your skills, and then you grow your income. And so, you know, a lot of people feel like there’s just only one way to make money. But it sounds like Diane has really diversified a lot of her business, you know, you had your site up, first on Society Six, then she was like, hey, this Creative Market sounds cool. Let’s try this out. And so I love that she kind of shared about that. So I asked Diane to tell us a little bit more about creative market for people who aren’t familiar with creative market and to tell us a little bit more about how she finally set her shop up on creative.

Market Research

Diane She did a lot of research on tie dye stuff and didn’t want to make something just to make money. She wanted to make something that people could use like something useful, right. Why put your energy into something if you don’t think it’s going to be something that other people can use?
So just to backtrack a little bit, Diane has a background in concept art, illustration. So that 2d animation background, she painted a lot of backgrounds in Photoshop, in the last couple years and did a lot of digital painting, for illustrations with past clients. And so when she was looking and researching in the marketplace, like okay, tie dye, she saw that people were making it. People were making videos on how to create tie dye in Photoshop, but it was like really generic looking and tie dye is so specific. You can tell if it’s a natural dyed shirt versus something that was digitally made. She wanted to merge those two elements together. She started painting the tie dye shapes that she would sell as Photoshop brushes. So that’s kind of like how she got into it.

Trial and Error

Then setting up her shop on Creative market was kind of a trial and error of like, learn as you go kind of process. When she first released her Photoshop brushes as her very first product, they put her on their blog as ‘new products this week’ or something like that. She thought it was really cool and guessed that nobody else was making them. Then from there, she started making little background sets and things like that. Then she also started testing different kinds of things like vector sets, quotes, and seeing what would make money. She learned early on some of the older products that she would publish, wouldn’t get a lot of traction because they weren’t really products that people can reuse over and over. So she thinks that some of the things that work really well on Creative Market are templates, things that people can use for the business, and tools like fonts are really good products to sell as well.

Zone of Genius

One thing that other people might not realize is that, Diane stepped into this zone of genius where she felt confident and capable and it wasn’t like she was trying to validate it by somebody tapping her on the shoulder saying, you know, you should do this. She saw that it was there and kept working, adding, kept tweaking it. And that’s what I really feel like, is so special and I also really love the fact that she kind of saw her experience as a way to kind of make that pivot. So there’s a lot of things that are just so exciting about what Diane’s doing because honestly, I remember for those people who are just watching or listening, I actually watched her video on YouTube, sent her an email and said, Diane, I need to chat with you. Can you please hop on a call? I never really expected that she would ever respond. She was always sweet and said, yes, let’s hop on a call. I was like, Oh my gosh, this woman is amazing. I was super excited and stoked about that.

Scaling Your Business

I asked Diane to tell us more about the process of scaling her business; she now has multiple shops on different platforms. I also wanted her to tell us more about her expansion of products and the evolution of her business over time, because she’s been doing this for a while now.
Diane started in 2016. Four years ago, she started with making Photoshop brushes and then she expanded onto creating vector sets. Then she did background sets and things like that. Now expanding she would say maybe like a year ago was when she started to see a need for procreate. So she started making procreate brushes. It took her a while to figure out how to convert Photoshop brushes into procreate. she did a bunch of research and looked at how people were doing things and she even bought products that were procreate-like brushes, just to see how, they set theirs up and see if there’s something that she can learn from that and put it into her own product. And so sometimes she’ll do that to do some product research as well. procreate app is really cool Because it’s so mobile, everyone’s on their iPad, so it’s kind of like that mobile experience, like designing as you go or wherever you feel inspired, going. She saw all of these artists and shop owners making a killing on procreate brushes. Plus, a bunch of people emailed her that bought her Photoshop brushes and asked her for a way to convert them to procreate. She didn’t rule out the possibility, she would always email them and say she didn’t know how to do that yet and needed to do some research. Seeing a need like that and learning from customers that purchased her stuff on Creative market and having people email her for their next brush set, she thought that was cool and loved the feedback. She loves when people email her because there’s certainly things that she hasn’t thought of, that she would love to explore. People getting her attention like that helps her to kind of evolve and expand as well.

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So procreate brushes is something she started making. Then themed tie dye stuff and Halloween tie dye stuff are taking off in her shop right now. Seamless patterns, something she already knew how to do she saw people make this and asked herself, “why am I not doing this?” and so she started doing that. They’re repeatable patterns that anybody can use on digital, print, or fabric. So that’s where she sees herself expanding. She made one font last year and found it was hard. It was a learning process. She feels like anything she can do, she’ll start doing research and learn a little bit more about it and take her time and ask, “How can I market this thing? Can people use it? Is this going to be useful?” Those are some of the things she always thinks about when making new products like.

Feedback

I really love the fact that she pointed out a really great process. Feedback. Somebody asked if she could do something and she was honest and said, she didn’t, but she didn’t leave it there. Diane said I don’t know how to do that yet. so when people are first starting the process of creating digital products, it’s constantly this learning process where you’re figuring out what people need, what people want, and what people are willing to fork over money for. When I actually started doing my digital products and courses, I noticed that people would actually send me an email or I would see a question come up in my Facebook group, and there would be a lot of questions that would say, I could use more examples on XYZ, or I really don’t know how to do this part. And I would go to myself and think, oh, I don’t know how to do that, either. So I didn’t let that stop me. I love that we are just constantly learning and it’s about that process of feedback, understanding how to accomplish something, and then delivering on that promise, that feedback, and creating new and helpful tips and tools.
I asked Diane to walk us behind the scenes of her day of creating a product, putting it all together, then getting it on the shop. Also what’s the process of when you get paid, what happens when the magical sale occurs and the whole process?

Diane's Creative Market Process

Diane shared that creating one product from start to finish is probably anywhere from 10 to 15 hours, no matter how spread out those hours are. She could probably do four hours in one sitting and then take a break. She thinks it’s important to take a break to not burn yourself out. She starts off doing research by going on creative market and seeing if that products already out there. If it is she asks herself, what kind of unique flair or unique way can she design that product that people can use? Then from there, she would say the bulk of time is creating in Photoshop. She gives herself time to create because that’s the important part because you’ll start on something and then test it out by approaching it in different ways, whether it’s composition, design, or color.

Research and Mockups

How many different ways can I do this? Is it going to look good? What can they use it on? – Are questions that she likes to ask. For the products, specifically patterns, she thinks about what are they going to put this on, like for apparel, t shirts, swimsuits, that kind of thing. She’ll do that for a couple of hours and create all of the different variations she can with that product, whether it’s a different color style, or two different color ways, like a pink and a purple. Then she’ll do some more research on Google just looking at mockup files, because on Creative market, your shop images, sell your product. You have to make sure that the shop images look good, and they’re kind of illustrating what they can use it on. So if your product is good for specific things, mock it up and show them like, here’s what you can do with it. That’s really helpful for people wanting to figure out if they can use your product. Then from there, she gets the shop images together, that takes anywhere from one hour to three hours depending on how specific she wants to get. Then once she’s got it up, she publishes it. She publishes it at night, super early in the morning, or midday. The last product that she really saw success on was a product she created a month ago and it was one of her newest Photoshop brush sets. She saw that once she uploaded that product, she had made a sale within two hours which was validation that she’s actually going the right path and that people are looking for this. It also helps to like watch the trends and see how that product is so specific to that trend and how they can use it to make specific things.
Mockups are a really important part of having a digital product, no matter if it’s a course, or if it’s a template. And so one thing that I talk a lot about in, in my new training, which I’m super excited about, I talk a little bit more about the sales process and what that actually looks like for people to come across your product, be completely product unaware, and then converting into a sale. There’s so much that goes into it, like visualization and product research. A lot of people when they’re actually making their first product, they’re not thinking like a shop owner. They’re thinking like an online influencer. But you can’t just put something up and not do any work. It is a lot of work setting it up. After the fact it is more passive and of course if you’re doing promotions, you might change things up, you might do more things. But starting first with the product research, doing all the groundwork, working smarter, not harder, because our working is just looking and tweaking and making it better. And then kind of building up to the part where you’re actually generating sales.

Her Most Successful Product on Creative Market

I asked Diane to tell us more about her most successful product and what she’s most proud of. She said it’s a Photoshop brush set. She’s made a lot of different Photoshop brushes over the years. It was the second Photoshop set that she ever made. The reason why it continues to sell to this day is that it’s got a variety of shapes. So it’s really the true tie dye like spirals, all of the little sunburst. She tries to vary the shapes so that they would blend together and test it out before putting it up on her shop. She also provides a template for actually creating an actual tie dye pattern, so they can look at it step by step. She provides a Photoshop template, so they can see how to organize their layers because people also want to learn. For new people who maybe they’re a small business owner and they have a manufacturing company, and they need to create a tie dye design, but can’t afford to pay a designer, you want to outline the steps for them. And she’s now started creating guidebooks, like PDF guidebooks included with the product just so that she outline how to install this Photoshop brush in your Photoshop version, and outline the process of creating the pattern, how to use the product. She hasn’t updated that product in like a year, but it just continues to sell and people have pinned it on Pinterest several times. It’s kind of interesting, once someone sees it, they just repin it, and then it gets traffic from Pinterest all the time.
I love that she thinks through the steps of the customer. She does all the backend work to get it up. Even before she publishes, she’s doing the process steps in her head of what questions are they going to ask me when they get this product? So she builds in an onboarding sequence to help them get acclimated to their whole step by step journey. For those people who have never made a course or you’ve already made a course its super important to have an onboarding sequence for digital courses specifically, for templates, you already have the instructions.

Conclusion

So you guys heard it first here. Diane’s shared all of her success about creating passive income products and she’s made money while working from home. She actually got laid off because of the pandemic but was still working on this on the side. When she focused on her shop she said she needs to create these products because she’s seeing a trend. And for me, earlier this year, tie dye was trending because people were staying home and crafting. So that was one of those things she couldn’t believe it. Before this year, she was barely even making a grand. But now she’s built up her shop to the point where she’s making enough to pay rent and all my bills. It’s kind of a dream come true.
I think that just having the ability to just pursue your dreams and making that pivot you just have to make it work. There’s just no question. Diane would say don’t even wait on your dreams. Do it now. Do it now you guys.

Guest Resources

Diane’s Website: http://www.gypsygoddess.com/
Diane’s Creative Market Shop: https://creativemarket.com/thegypsygoddess
Diane’s Shopify Store: https://the-gypsy-goddess-tie-dye.myshopify.com/
Diane’s YouTube Channel: https://www.youtube.com/dianepascual_thegypsygoddess

The Course Consultant Resources

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Online Courses, Service
My Journey to Five Figure Months and Beyond
- September 19, 2020
Table of Contents

My Journey to 5 Figure Months

I’m trying something a little different this week and share some of my thoughts as I reflect about what’s happened over the last year. I’m a little nervous about sharing this because I’ve never been interested in blog income reports. They made me feel heavy and anxious about my results. So please just take this blog post as a reflection about my journey and an encouragement! If I can do this, you can absolutely do this too! So here’s where my last few months or year has taken me.

Shift from Corporate

In July 2019, I quit my full-time job in Corporate Training and Development. At the time, I was working as a full-time Instructional Designer, attending an online Master’s Degree program, and oh yea…moving to an entirely new city and renovating our home to sell. All throughout 2019, I had been working on an entirely different business model which I no longer operate.
You can see my cubicle in my picture. Even though I’m smiling here, it really wasn’t a good fit for me.

With the impending move and my passion for having an online business, my interests had shifted. It no longer felt right to sit at my desk stuck in a literal cubicle, hoping one day I could actually be a full-time business owner. I wanted to be free and excited to work in my business. I had big FAT imposter syndrome because my dreams seemed bigger than my income.
Business Income: $145.04

Pivot to Freelance

Fast forward to August, 2019. Once I made a strategic change to work full-time on my business, I had to take a big mental shift from “employee” to business owner. At this point, I had already invested in a business coach to help me understand how to create more income through digital marketing. Even still. It felt strange at the time to say, “I’m an online business owner.” I actually felt awkward telling people what I did for a living because I truthfully didn’t feel confident saying what I did. I honestly didn’t know what to call myself. Freelancer? Consultant? Coach? Podcaster? Youtuber? Blogger? It seemed like each phrase had some sort of story behind it, none of which felt like fit me and my personality.
Business Income: $717.52

September 2019. During this month, I felt like I was right on the verge of understanding this whole “online marketing thing.” I started showing up more consistently on social media and blogging more consistently. I had a few coaching clients and I was making a few hundred dollars, but nothing really substantial. I was just starting my podcast (totally different from the one I run now) and also blogging as much as possible. My spouse and I were very fortunate because we had saved consistently while I was working full time. I had the opportunity to create more income while also having a safety net. I’m incredibly grateful and realize that this comes with a sense of privilege because not everyone has the ability to save funds each month or a partner that can help support them.
That same month, I attended an event called FinCon in Washington D.C. and I met some of my closest online friends. Many of which I’ve worked with personally and paid to help me run my business! I also invested in a monthly membership with live streaming trainings and a mastermind. To this day, I still am connected with many of the ladies I met! During that time I started to get questions about making online courses. I realized this was something I was interested in helping people develop, especially because of my degree in Instructional Design. I felt like I was on the verge of something exciting and magical.
Business Income: $238.00

Growing With Freelancing

During this phase, I started actively seeing income growth with freelancing. Building off of my network as well as identifying freelancing opporunities through Upwork and other platforms, I was able to get enough income to start feeling like I was making progress. Sloooooow progress, but still progress.
I started recognizing my strengths and leaned into them through my specialty of Instructional Design and Technology while supporting people in their online course creation.

Things were starting to click into place and I realized that I needed to make a strategic shift. So….I shifted BIG time. I created an entirely new website from scratch with a new domain. I planned on developing a new podcast, new social media handles, and entirely new branding. I knew this was an investment that would pay off and it absolutely did – over time. I was in serious hustle mode! Check out my funny and totally serious face!
During this time, I was developing a mastermind for my other business to see if that might be interesting. I was also workshopping the idea of me creating a course as part of my Instructional Design Master’s Program. I was also trying to keep my dog Layla happy. You can see she’s such a sweetheart sitting on my lap while I tried to figure this stuff out.
October Business Income: $1,072
November-December Income: $1,977.47

Between January and March, I dedicated myself to really working on my marketing, outreach, and networking. I also focused on my freelancing which at this point had grown to a somewhat more liveable wage. In March, I attended Social Media Marketing World and met some lovely people there. I volunteered and to this day still am connected with amazing people.
January, my spouse and I started talking about potentially moving -YET again so he could explore other career opportunities. You can see why traditional employment was tricky for both he and I. When we were constantly moving, it felt frustrating trying to figure out my employment while also feeling excited about the work I could accomplish. Most weekends we spent commuting between our old house that we were renovating and our new house ( a hefty three hour drive).
At this point, my Master’s Degree was nearing its final stages and I began to put my ideas together into a course while also freelancing full time. In February, we had finally sold our house. YAY! No more commuting!As you can imagine, I was quite busy, but I was finally nearing replacing my full-time income and was averaging a little over $2,300 a month. I then started sharing that I was creating online courses for others and leaning into my specialty in understanding platforms like Teachable, Thinkific, and email integrations with Mailchimp and Mailerlite. I also started receiving a Top Rated Upwork status based on my high ratings which led me to receive higher visibility with clients.
January – March 2020 Income: $7,088.77

Shift to Agency

This. is me eating a grilled cheese sandwhich in one of my favorite little shop areas in Ontario, Canada. We love traveling and that was a big perk of working from home. Anyhow, I digress.
In March 2020, things got really busy in my business. At this point, I started slowly moving off of Upwork as a main source of traffic because I was starting to get more website traffic organically and people started to book my services straight from my website. I was spending a ton of nights working until early in the morning or late at night. Things started feeling really heavy. I wasn’t sure if I could sustain all of my services, but I didn’t want to let the quality of my services go down.

Between April to May 2020, I became even busier. I transitioned away from all of my freelance writing assignments and focused solely on my tech specialty which was course development and curriculum design and email marketing integration. I started to enlist help and hired my first official Virtual Assistant. I finished my Master’s Degree. And oh yea, COVID happened in March… so I was stuck inside. I started to see the value in hiring others. I invested heavily in coaching while I developed my second digital course, this time a much smaller digital product price! I started seeing more recurring revenue in my business and started to actively work to see growth in my small but mighty email list.
April – May 2020 Business Income – $16,441

Scaling and Beyond

At the end of May 2020, we were moving – YET AGAIN! We then started a transition to move to an entirely new state. June was an incredibly busy month and my spouse was starting a new position and had to attend training while we both looked for a new place to live with COVID restrictions.
By June, I started mapping out which people I needed to hire and started with some family. I realized quickly that I needed a better way to process and organize files, receive feedback, and generally have my business run more smoothly. I spoke at the Creatress Summit!

In July 2020, I enrolled in my first group coaching program to help see more growth in my agency and help me make the transition from a solo entrepreneur to a larger team. I started to get parts of my business organized more than I ever had before. My coach and I worked closely on identifying people to hire to help me deliver on services without sacrificing quality and delivery. I wrote about training remote teams here. I started to see things get easier over time once my team was hired and I invested in training them. I shared about my experience with podcast pitch decks as a guest speaker at Podthon.
I created my third digital product Profitable Presentation Canva pack, a presentation pack for solo based business owners and dipped my toe into affiliate marketing and started making more passive income sales on a recurring basis. I started doing more coaching and consulting work rather than only customized services. I raised my prices and started creating a standard “package” from which potential clients could review and work with me.

In August 2020, I enrolled in multiple online digital courses, invested heavily in templates, resources, and memberships. I spoke at the JBrand Summit. I then launched my fourth (technically fifth?) digital product Systematic Funnels Workshop, helping people see the steps in which to set up your digital product from start to finish including automating email sequences, creating salespage cart integrations, as well as integrating course curriculum into a course platform.
At this stage, I’ve now exceeded my monthly corporate income. I’ve handled large scale projects, developed multiple digital products, as well as managed a team of between 5-10 people. I started feeling much better at marketing my digital courses. I started to feel that between courses, coaching, and services I’d finally found a way to have a “good rhythm” in my business. I felt less heavy because I had a team behind me. It felt good to see money in my bank account.
June – August 2020 Business Income: $24,727.38.
Running 2020 Total: $48,257.04 (not too shabby for a relatively new brand during a Pandemic!)

Lessons Learned

For some of you reading this, the numbers described above might seem out of reach. For many more experienced entrepreneurs, you’ll know that this is just the tip of the iceberg. I’ve learned a ton over the last few months / years running an online business. I’m incredibly proud of the small business I’ve grown into an agency. And from my experience I’d like to share some valuable lessons I’ve learned.
Every time I’ve invested in mentorships and courses (and taken action), I’ve seen an increase in revenue the following month.
I wish I had started making digital products sooner.
I wish I had charged higher rates sooner.
I wish that I had been more selective with the projects I’d taken on and the people I worked with.
I wish I set more firm and clear boundaries on projects sooner.
Everything takes time to build. It’s important to celebrate the small wins and big ones alike.
Community is everything. Having a supportive community of friends to keep you motivated while running an online business is important.
Making large amounts of money isn’t important if you aren’t happy.
Family is more important than business.

As you can see, there are many paths to making money in an online business and none of it comes overnight. Growth happens when you have a combination of tools, resources, time, effort, and support. Oh yes, having a strategy in an online business is incredibly important as well. I believe that you can have a business you feel happy to run. I believe you can feel good about the state of your business. I believe that there’s not a single “way” to make money online. You are completely in charge of what you give to the world. Expect great things to happen for you. Believe that your dreams can become reality. Early in my business I thought earning $500 was signficant. Then, I felt that $1,000 and then $10,000 and $50,000 was a significant amount. Now, my goal is to reach $100,000 and beyond. That’s it for my rant. I hope this inspires you to see that making money online is a process. If you’re open to learning, investing in the knowledge and training, you can achieve BIG, beautiful goals.
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Online Courses, Podcast
Creating Effective Video Training
- September 10, 2020
Welcome to the course consultant show. I am so excited today to talk about today’s topic. Today, we’re going to be talking about how to create effective video training online, how to stay on budget, how to use the best tools, and how to actually get all of those specific topics pulled together in a clear and concise video. So thank you so much for joining me. I’m going to go ahead and dive into today’s topics.
Listen on Apple Podcasts | Spotify | Anchor

Table of Contents

How to make a good video tutorial

First of all, when it comes to online training and courses, a lot of people find that they prefer videos. Give me a thumbs up if you like watching videos when you’re watching online courses. Hopefully you agree. So for me, when I actually create online courses for my clients, I typically try to vary the types of what I refer to as deliverables. But when it comes to, if you were to create your own online training, I would actually start first by thinking about what are the key learning objectives that you want your students to understand and accomplish.

Start with the end result

And so when you’re thinking about how to allow your students to learn, you have to start first with the end result. Let’s take, for example, one of my students who was trying to actually allow her students to learn how to write a manuscript for a novel. Well, of course the end result is for students to write a novel. But if somebody is just starting out and they’re completely brand new to the concept of writing a novel, they probably first need to know some basics. Right? So again, in that second step, we’re going to think about what that end result is.
Thinking now to the third step, you’re going to work backwards from that, by writing out what small lessons the student will need to be able to understand. So again, going back to that explanation that I shared with you, when somebody is trying to learn, they really need you to break down the steps into small incremental lessons.

Go Back to Basics

So, if I were to take, for example, writing this script, I would probably start first on the actual steps of understanding what’s incorporated into a story. So going back to your basics in English, when you’re in English class, you’re going to talk about the beginning, the introduction. You’re going to talk about setting the scene. You’re going to have to talk about the climax and the conclusion. And of course all the little bits and pieces as you go up into the climax and descending down into the conclusion. So without getting too fancy, it’s pretty simple if you were to write this out. What you would do is you would actually start first with the end result, work backwards and write out each small step.
I always try to describe this in the sense that if you were to create a peanut butter and jelly sandwich, and you did not know how. What was the first step that you would do? Well, first of all, you would need to have two pieces of bread. Then you need to have your ingredients, your peanut butter and your jelly. Then you would need to get your knife, your butter knife, and just simply, go ahead and spread out the peanut butter and jelly.

Abstract Concepts

So I think when you think about actually breaking down those lessons and breaking down the video, you’ll be able to actually clearly communicate to your student what exactly is needed. Now often, this is the case when you’re talking about abstract concepts. It’s also very important to have some sort of supplemental activity.
Like let’s say, for example, you’re speaking about leadership development. Well, that’s a very abstract concept. So you need some way for students to be able to understand and comprehend this. So using some supplemental learning activities, along with your videos are actually going to really help to reinforce learning. One of my clients, Andrea Pavia, she did a great job in her Instagram Marketing Academy class, where she had supplemental strategy guides and planners, along with her lessons which were video based, that allowed students to actually comprehend the lessons as they were going through developing their own Instagram marketing strategy.

Video Recording

Now let’s take, for example, the next step and that is what is it that you need to record. So for example, if you were to take a video, you have probably two examples. You’d have one, the video example of actually using a screen recording software. And some people prefer to do a talking head, which is simply one person talking straight to the screen, much as what I’m doing right now. And so if you think about those options, those are really a great starting point. You can get really, really fancy and do even some animated video or even hire a videographer to put your videos together. When you start to get into that stage, it’s definitely time to outsource to a professional like me or somebody who is more experienced with those video editing softwares. And so those kinds of exciting new ventures are absolutely fantastic. But for most of us who really want to actually put something together really fast and don’t want to hire a team, or maybe they’re not prepared to hire a team yet. You can still do it on a budget by simply using the right tools. And what tools am I referring to?

The Right Tools

So, first of all, you would want to start with tools that are going to lend itself to the type of video training that you need. So again, if we’re talking about doing a simple screen share, your video lesson mostly is probably going to be comprised of a PowerPoint. I had one of my clients ask me, which is better for the learner video screen share, seeing my face, or having an animated video? Well, the answer is, it all depends on your learner and what their preferences are. And to be honest, as long as the content is engaging, it really doesn’t matter how the information is presented as long as it meets the overall lesson objectives.

Screen Recording Software

So let’s take, for example, video screen sharing software, which is probably one of the most common ways to share video and virtual training, especially when it’s held online within a webinar or within a recorded video. That is going to be the simplest way to go about it on a budget. And so what I recommend in terms of screen recording software, I recommend using a few different tools. I’ve used these myself and I’ve recommended that other people use them as well.
Affordable
So on the first scale you have your free tools and that would be obviously Loom. Loom is one of my preferred, easy to use recording software. It allows you to record your screen, record your face, and once you get into the pro version, you’ll also be able to draw on actual screens, which is actually a really great tool to have. The second tools that I recommend to my clients are two options. One is a Google Chrome extension called Screencastify, and this is a really great tool. It does have a free version, but it exports with the little branded icon on the bottom right. So I don’t recommend that if you’re trying to sell your recordings on a course, I recommend upgrading. And the second option is also Screencast-O-Matic.
So Screencastify and Screencast-O-Matic are very similar names, but they function very, very similar as well and they’re pretty affordable if you look at the annual or monthly plan. The annual plan I believe for Screencast-O-Matic is about $20, so it’s definitely worth it. I personally love using Screencast-O-Matic because it allows me to edit the audio and separate the tracks between video and audio. It also allows me to do some other editing as well, including allowing me to export the files in mp4, add text transcriptions using their text transcription software. It also allows me to edit and cut scenes, which allows me to cut and paste. And it also allows me to do lots of other cool things, such as adding text, allowing me to add popups. You can get very advanced in this very simple to use software and trust me, it can be very expensive, purchasing, much higher end video editing software.
Higher End
So let’s take, for example, if you were a video editor and let’s say that you are somebody who is experienced in that. What would you actually need to actually get prepared to share your videos online? So if you are more experienced, you might want to consider using a video editing software, and that could include final cut pro is a common one. You also have some Adobe products that are pretty, more expensive, but they do provide a higher quality of output. And that would be including how to use Camtasia. You can use also another video editing software, that I used for animated videos, which is called Vyond. Now I do recommend and Vyond is really more for corporate or business to business type of online training. So that certainly is a great one to check out in case you are wondering.

Video Editing Software

So, when it comes to your video editing software, you need to determine what is going to be recorded. So again, prepare your slides in advance if you’re doing a screen capture. Two, if you’re outsourcing or you’re doing more advanced video editing, you’ll need to actually determine if you need a voiceover script. A lot of people ask me, do I need a voiceover script or do I not need a voiceover script? The answer is again, it’s dependent on your comfort level. I recommend having a voiceover script if you’re recording your screens via SlideShares. So if you’re actually recording slides, I recommend that you actually record and have a voiceover script and your voiceover script is really gonna help you read out exactly what you wanted to portray to your students. And this is really one of the biggest pro tips that I would recommend when you’re actually recording your videos, if you’re doing any specific type of training and it requires that you share your screen and you’re doing slides. I recommend actually preparing the slides in advance and ensuring that you have a voiceover script.
Okay, here’s the second option. If you do not want to share your screens and you want to share your face, I recommend not having a script, but just having bullet points. So have something around you that’s going to be able to be easily read and not shuffling around with your papers or looking over and awkwardly trying to recite something or memorize something. Why? Because it’s going to feel forced. It’s going to feel unnatural and you’re going to feel uncomfortable when you’re onscreen. Unless you’re a broadcaster or someone who has acting experience or performance experience in the past.
The thing that I want to also encourage you to consider is to also practice in advance. Practice makes progress. So what I mean to say when you practice recording your screens and recording your face, sometimes you’re going to make mistakes and you might lose an entire few hours, just reciting and rerecording. So save yourself the hassle before you press record by practicing what you are going to say. Do it one to two times, maybe even three times. And then when you’re ready, press record. It can be very, very overwhelming to try and record so many different scenes and try to get it perfect all at once. You are not going to get it perfect all at once. And that’s the beauty of understanding where your progress comes in. You are not going to be perfect. You have to give yourself space to breathe, to relax, to lean into this new role as a course creator. So I’m very excited to share with you these tips. I do want to share with you a few other tips regarding recording video, and that’s the importance of quality audio.

How to Record Quality Audio

How many of you guys have ever watched a video and the audio quality was terrible? I have. I definitely have, and I will tell you, it is not been fun to listen to. I immediately want to X out and skip to something that has a much better audio quality. So here’s what I recommend.
I recommend when recording audio to have a quality microphone. Now it doesn’t have to be very expensive. It just has to be accurately portraying your voice. You don’t want to be too quiet. You don’t want to be too loud. What you want is clear, crisp audio with minimal background noise. So how do you get great audio quality? Well, the first thing that you need to do is you need to make sure that you have the right microphone.

Microphones

I recommend two microphones that I’ve used that are very much underneath $100. The first audio microphone that I recommend is the blue snowball, Yeti. This Snowball Yeti is normally under $50 and allows you to easily record with a USB interface from your laptop or desktop computer. It also allows you to export and save the files as MP3. And if you need to use it in a wav format, you can also do that as well.
Another thing that I would also recommend using, if you’re interested in purchasing a higher quality audio, I would consider using the ATR USB 2100 or one of their affiliated types of microphones. I use the ATR microphone it’s a USB interface with my computer and it allows me to record my audio. I can do it for my zoom sessions. It’s really easy to use. My microphone when I purchased it, comes with this very small stand. And what you want to do again is once you do have your microphone, you should place that microphone in a consistent space between your mouth and the microphone.

Consistent Setup/Spacing

Why is that important? Why does it matter? Well, here’s the reason why, when you were recording in different sessions, let’s say that you sit down to record and you record about five videos, and then the next day you record five videos again. If your microphone is a different distance from your mouth to the microphone, you’re gonna notice a difference in sound level. Why? Because the distance between your mouth and the microphone is going to be at a different distance. Right? So if you’re closer to the microphone, you’re going to get one sound. If you’re farther away from the microphone, you’re going to get a different sound. And if you were to listen to playing it back, you might notice between one video to the next video that the voice level is actually different.
Now, does it really matter? I guess it doesn’t really matter if it’s very nominal and you can’t hear the difference. But once you start charging $2000, $4000 or $5000 for a course, that’s when it does matter. You really should make sure that you have accurate distance between your mouth and the microphone when you’re recording your video. So how do you make sure that the distance is the same each consistent time that you are recording?
Well, first of all, what you need to do is actually ensure that you have either a stand or a microphone boom arm. A boom arm is essentially a metal frame, I guess, it allows you to actually hook up your microphone to the arm and allows it to be either clamped on your desk, or sometimes it will be able to clamp to any other type of surface so that it will be consistently in one area between your mouth and the microphone. Another thing to do is consider purchasing a stand. You can normally purchase a stand as an accessory on Amazon. They’re pretty affordable there.
When you’re doing the podcast recording, what you want to do is, again three, the third thing you want to do is actually ensure that the background noise levels are down. So, what do I mean by background noise? I mean, if your dog is out there hanging out with you, you might want to actually make sure that the dog is in a different room. If you have young children in the background, or if you even have the AC on, the noise in the background can be very, very distracting. And so what you want to do is you want to make sure you’re in a very quiet setting in the room. Make sure if you have family members or anyone else present in the house, you ensure and communicate that they need to keep their voices down, especially when it comes to your recording time.
It’s very hard. I know, especially if you’re working from home to ensure that you have quality audio, but trust me, when you actually play back the audio, you want it to sound crisp, clear and professional. And to do that, you need to make sure you have all the equipment together. You have prepared what you were going to say, and you will also practice beforehand.
So keeping all of that in mind, I know that there’s so much that goes into recording videos. I want to also share with you that it is important to know that it’s fine if you make a mistake. It’s fine if you’re still working on this on your own and you make a few videos and it really didn’t go according to plan.

Ask For Feedback

What you want to do is ask for feedback. It’s so important to ask for feedback when you’re writing your own content. You’ll want to be able to ensure that everything that you’re doing is going to make sure that you have a good sense of what people are interested in listening or learning to. So, once you have everything put together and you’ve asked for feedback and you’ve recorded your screens, then it’s time to host.

Hosting

Once you host everything, you’ll need to make sure that you either set it to private. And it could be hosted either on Vimeo or YouTube, whatever the case may be. You need to make sure that you have an easy way to access it. If you’re using a course platform, such as Thinkific, Podia, or Kajabi, or one of the many other course platforms, you don’t really have to worry about hosting. But if you’re going to be referencing some of these videos periodically, you might want to consider actually hosting it on a third party platform. There’s also another video hosting platform called Wistia, but it’s not as important to consider that if you’re just using a course platform. All right guys there is so much information that I shared with you today.

Leave us a comment below and let us know your biggest takeaway from this episode?
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