Call it a funnel, customer journey, or whatever…You honesty need some way to sell and promote something to your email list, even if it’s somebody else’s products. As a business – you need to generate revenue somehow, even if it’s from services at first or affiliate income.
Here’s some ways I’ve used sales vehicles in my online course business.
Tripwires / “Easy Yes Offers” – These are low-priced products that are offered immediately after someone subscribes to my email list.
Email Marketing – I send a few promo emails whenever I’m running a promotion.
Free Bundles – Back in December I put my course in two free bundles. This generated a lot of revenue for me roughly about $800-$900.
Affiliate Marketing – By creating strategic partnerships with a few different course creators, I was able to generate about $1,000 quickly through my connections with other creators. I also made some sales for referring people to products that I already use and love.